Director, Product Marketing

The Opportunity

Cala Health is seeking a Director of Product Marketing to join our team. The role will report to the Vice President of Marketing and will have direct reports. You will lead the definition and execution of the product vision, strategy, and roadmap for Cala’s product portfolio, working closely alongside the development to consistently deliver high-impact solutions. You will lead and shape go-to-market strategy, portfolio positioning, and commercialization initiatives which include healthcare provider and patient journeys. You will drive market adoption, identify growth opportunities, and serve as the voice of the customer to reflect patient and provider needs and alignment with strategic goals. You will foster cross-functional collaboration and ensure alignment with broader business objectives. You will develop a deep understanding of our patient and physician needs to map the best-in-class products and customer experiences throughout the Cala journey.

A Day in the Life

• Develop a deep understanding of user needs through customer insights and UX research and translate that into a creative and data-backed customer-centric product strategy.
• Develop deep customer and market insights through VOC, segmentation, and market research.
• Identify, recommend, and implement new features and services that enhance user value.
• Define and execute product marketing strategies that drive adoption, market share, and revenue growth.
• Own product positioning, messaging frameworks, and value propositions across the portfolio.
• Oversee product launches, market development plans, and competitive strategy.
• Align marketing plans to business priorities and financial goals.
• Represent marketing in cross-functional leadership forums and executive updates.
• Define KPIs and mechanisms and measures that define customer preference and retention.

Skills and Experience

Cala Health believes our success is based on diversity of people, teams and thinking. We offer all employees the tools, training and mentoring they need to succeed. Our selection process is driven by the key requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-jobrelated disability / handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.

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