Vice President Brand Marketing

Vice President Brand Marketing

The Vice President of Brand Marketing owns the overall experience of Premier's brand ensuring that every touchpoint strengthens brand equity, drives retention, and accelerates growth. This leader defines and elevates how Premier consistently shows up visually, experientially, and emotionally in the market, across events, campaigns, and digital platforms.

Key responsibilities include :

• Events & Experiential Marketing : Work collaboratively with the brand experience lead in the design and execution of all corporate, customer, and staff events, creating immersive, measurable experiences that deepen engagement and loyalty.
• Visual Brand & Identity : Own Premier's visual identity system and ensure its consistent, innovative expression across campaigns, creative assets, environments, and digital channels.
• Brand Storytelling & Campaigns : Partner with integrated communications and growth marketing teams to craft integrated brand campaigns, messaging platforms, and creative activations that amplify Premier's differentiation

Key responsibilities :

Team Management & Leadership 40% Lead a multidisciplinary team of designers, event strategists, and brand marketers. Manage budgets, capacity, and resources while fostering creativity, innovation, and performance culture.

Events & Experiential Marketing 10% Lead the team setting the vision, strategy, and execution of all major events (staff, customers, prospects, boards). Build event portfolio that is immersive, brand-defining, and financially sustainable (break-even / profitable). Integrate physical and digital experiences.

Visual Brand & Identity 10% Lead the team that has responsibility to define, govern, and evolve Premier's brand identity system. Ensure consistent, differentiated expression across campaigns, digital platforms, environments, and external communications.

Brand Storytelling & Integrated Campaigns 40% Partner with growth and communications teams to build cross-channel campaigns. Deliver brand platforms, messaging, and creative concepts that drive engagement and strengthen Premier's market position.

Required Qualifications :

Work Experience : Years of Applicable Experience - 12 or more years

Education : Bachelors (Required)

Preferred Qualifications :

Skills :

Experience :

Education : Master's degree preferred

Additional Job Requirements :

Working Conditions : Air conditioned office space Travel Requirements : Travel 1-20% within the US Physical Demands : Sedentary

Premier's compensation philosophy is to ensure that compensation is reasonable, equitable, and competitive in order to attract and retain talented and highly skilled employees. Premier's internal salary range for this role is $164,000 - $305,000. Final salary is dependent upon several market factors including, but not limited to, departmental budgets, internal equity, education, unique skills / experience, and geographic location. Premier utilizes a wide-range salary structure to allow base salary flexibility within our ranges.

Qualified full and part time regular employees also receive access to the following benefits :

Premier at a glance :

Premier is looking for smart, agile individuals like you to help us transform the healthcare industry. Here you will find critical thinkers who have the freedom to make an impact. Colleagues who share your thirst to learn more and do things better. Teammates committed to improving the health of a nation. See why incredible challenges require incredible people.

Premier is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to unlawful discrimination because of their age, race, color, religion, national origin, ancestry, citizenship status, sex, sexual orientation, gender identity, gender expression, marital status, familial status, pregnancy status, genetic information, status as a victim of domestic violence, covered military or protected veteran status (e.g., status as a Vietnam Era veteran, disabled veteran, special disabled veteran, Armed Forces Serviced Medal veteran, recently separated veteran, or other protected veteran) disability, or any other applicable federal, state or local protected class, trait or status or that of persons with whom an applicant associates. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. In addition, as a federal contractor, Premier complies with government regulations, including affirmative action responsibilities, where they apply. EEO / AA / Disabled / Protected Veteran Employer. Premier also provides reasonable accommodations to qualified individuals with a disability or those who have a sincerely held religious belief.