Marketing Manager, Commercial & Golf

Club Car boasts a 65+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to commercial utility vehicles and personal-use transportation.

GENERAL JOB DESCRIPTION

The Commercial & Golf Marketing Manager is responsible for developing and executing programs, messaging and content that supports Club Car's B2B-focused verticals, such as trade shows, conferences, corporate events, hosting / hospitality and national partnership assets. This role requires a deep understanding of the Club Car brand to reinforce the image and points of differentiation for both our brand and our product lines. The ideal candidate will be a creative self-starter with an aptitude for organization and project management. They are highly organized, have excellent written and communication skills, can manage multiple projects and multiple stakeholders, and are solutions-oriented both proactively and in the moment.

PRIMARY DUTIES AND RESPONSIBILITES

• Collaborate with Marketing, Sales and Product Management team to develop, and execute Club Car Commercial & Golf-centric marketing tactics against business objectives, maximizing return on investment and are aligned with the brand and product's identity, values, and guidelines
• Coordinate Commercial & Golf collateral and material development process, from content capture via photo / video shoots, aiding in the creative process with Creative Services, managing the approval and editing process, uploading finished materials and communicating out to stakeholders
• Ensure all Commercial & Golf marketing deliverables and content portals are accurate and adhere to both brand and product guidelines (e.g. B.A.M., StorySlab, Elanders, Brand Store, ImageCube)
• Lead all logistics for Commercial & Golf events from concept to measurement, including but not limited to venue selection, F&B, logistics, A / V production, hotel and travel accommodations, invitations & registration process, signage, and pre-event and post-event communication
• Directly manage event, hospitality and / or vendors to ensure successful execution of required deliverables
• Maintain effective proactive communications to ensure stakeholders are kept informed of event plans and updates
• Track, collect, and report metrics, with the goal of analyzing program success metrics, including leads, engagements, and future optimizations and recommendations
• Collect and coordinate B2B requests, identifying the process, budget and deliverables needed to deliver against goals
• Provide insights and updates related to Commercial & Golf co-op guidelines in collaboration with key stakeholders
• Oversee the planning, execution, and administration of Commercial & Golf co-op marketing programs, ensuring compliance with brand, product and co-op guidelines, including ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders
• Facilitate and analyze research, surveys and analysis to guide appropriate messages and points of differentiation
• Manages budget and financial process, reconciling invoices and tracking against budget

QUALIFICATIONS FOR THE JOB

Education :

Experience :

KEY COMPETENCIES

PHYSICAL REQUIREMENTS

Club Car is a diverse and inclusive environment. We are an equal employment opportunity employer, dedicated to

hiring a diverse workforce including individuals with disabilities and United States qualified protected veterans.

Discrimination of any type will not be tolerated at Club Car.