Senior Campaign & Content Manager

About Us

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. Banks and payment providers globally are using Hawks powerful combination of traditional rules and explainable AI to improve the effectiveness of their AML compliance and fraud prevention by identifying more crime while maximizing efficiency by reducing false positives. With our solution, we are playing a vital role in the global fight against Money Laundering, Fraud, or the financing of terrorism. We offer a culture of mutual trust, support and passion while providing individuals with opportunities to grow professionally and make a difference in the world.

Your Mission

As the Senior Campaign & Content Manager at Hawk, your mission is to build the campaign and content strategy to support Hawks ambitious growth goals. Youll be a key driver in shaping Hawk's brand voice and creating high-quality, engaging content that connects with our audiences. This position is ideal for a creative and strategic leader who can blend storytelling with analytics to amplify Hawks impact in the fight against financial crime.

Key Responsibilities :

Developing and executing an engaging campaign strategy for Hawk that will deliver on company objectives, including pipeline generation and brand awareness

Mapping out the content strategy for Hawk, ensuring that campaigns can be delivered with high quality content in a variety of formats

Overseeing the creation of campaign assets to ensure timely activation of campaigns

Leading a team of content managers, putting processes in place to maintain brand consistency and accuracy

Working with design resources to ensure that content is visually polished, captivating and on-brand

Building a network of external content providers and commissioning content - whether written, graphic, or video - when needed and ensuring quality and value for money

Establishing and nurturing strong, collaborative relationships with internal and external subject matter experts to generate ideas for content and ensure quality and relevance

Collaborating with other members of the Marketing team, including Product Marketing, Digital Marketing, and Field Marketing, to create and execute effective campaigns and content

Building relationships across functions, particularly with the Sales and Product teams, to understand campaign and content needs

Shaping and maintaining Hawks brand voice to ensure a consistent tone and style across all content pieces

Tracking, analyzing, and reporting on content performance metrics to measure success, optimize content strategy, and meet KPIs

Reviewing and approving content to maintain high quality standards, ensuring content aligns with Hawks objectives and values

Your Profile :

5+ years of experience in B2B technology content or campaign management

Strong leadership skills and the ability to motivate and develop a team

Experience of managing external content and design resources

Strong project management skills and ability to manage multiple projects and deadlines

Excellent writing and editing skills, with a keen eye for detail and consistency

Ability to work cross-functionally and build relationships with diverse stakeholders

Willingness to roll up your sleeves to get the job done

Experience in financial service and anti-financial crime would be advantageous