Marketing Manager - Multifamily

Job Description

Job Description

Marketing Manager is responsible for developing, implementing and analyzing strategies for effective traffic generation for communities in their portfolio. This includes providing the best data possible to drive traffic / tours / marketing spend decisions. Successful on-time / within budget lease-ups and timely program implementation for both lease-ups and stabilized communities is a daily activity. Manage third-party client relationships critical to the portfolio’s success.

Responsibilities

• Manage and support all lease-up efforts in the assigned markets
• Represent the markets as the regional marketing expert, recommending, outlining, and managing strategic marketing plans
• Work to ensure traffic opportunities to the communities are being maximized, marketing standards are being followed, and renovations and lease-ups are on budget as far as traffic / leases
• Assist with 3rd party new business presentations as needed
• Leverage additional existing and new software to improve the customer experience
• Manage social media presence
• Manage Residential’s collateral storefront
• Help identify, implement, measure, optimize, drive, and manage new marketing initiatives
• Apply knowledge to interpret data and improve performance, both qualitative and quantitative
• Manage digital marketing efforts and related relationships, listing opportunities and enhancements and enhanced positioning
• Create and manage lease-up plans, takeovers and 3rd party presentations
• Oversee several marketing programs and improve upon reporting capabilities
• Analyze marketing metrics to identify cause and effect relationships
• Identify positive financial outcomes to increase profitability
• Develop strategies for marketing campaigns and examine related data
• Keep abreast of industry news and trends
• Other related responsibilities directly job related as defined by the VP or SVP

Compensation and Benefits :

Equal Opportunity Employer (EOE)