VP, Developer Adoption

About Cloudflare

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the Role

At Cloudflare, we have an ambitious goal : to help build a better Internet. Our global network powers trillions of requests per month, securing and accelerating applications without requiring additional hardware, software, or code changes. Our Developer Platform, including Cloudflare Workers, Workers AI, R2, KV, Durable Objects, and Pages , is redefining how developers build and deploy applications at scale.

We are looking for a VP, Developer Adoption to lead and scale our efforts in reaching, engaging, and converting developers - from independent developers to engineering leaders at the world's largest enterprises. This is a high-impact leadership role responsible for defining our developer marketing strategy, owning demand generation, and leading field marketing efforts.

What You'll Do

• Develop and execute a developer strategy that spans awareness, activation, and conversion , ensuring measurable business impact.
• Own and scale developer demand generation , creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
• Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
• Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
• Refine our messaging and positioning to better communicate Cloudflare's value to developers across different segments (from individual devs to enterprise engineering teams).
• Develop a high-impact content strategy , ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
• Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
• Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
• Own the multi-year narrative with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
• Measure and optimize performance across all developer marketing efforts using data and experimentation.

What We're Looking For

Compensation

Compensation may be adjusted depending on work location.

For New York City, Washington, DC Metro and California based (excluding Bay Area) : Estimated annual salary of $260,000 - $318,000

For San Francisco Bay Area based hires : Estimated annual salary of $299,000 - $365,000

What Makes Cloudflare Special?

We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers at no cost.

Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don\'t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you'd like to be a part of? We'd love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person\'s, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA / Veterans / Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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