Director of Lifecycle Marketing

Coffee is “wakeup technology” that hasn’t evolved in 1,500 years and we’re changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, leading to jitters, bloating, and stomach issues. Most people shrug and say, “Welp, that’s coffee.” We didn’t.

Instead, we created a smarter blend of coffee, functional mushrooms, collagen protein, and nootropics to fuel focus, energy, immunity, and gut health. No crash. No B.S.

We’ve served over 300,000 customers in the past 3 years and there are 150,000,000 coffee drinkers left. We’re less than 1% done. Come help us reach the rest.

We’re looking for a Director of Lifecycle Marketing to own and scale our customer retention ecosystem. You’ll lead strategy and execution across all customer touch points including, but not limited to, email, SMS, and emerging CRM channels building a high-performing lifecycle program that drives engagement, loyalty, and LTV. This is a strategic leadership role : part architect, part optimizer, part storyteller. You’ll combine data-driven thinking with creative intuition to deliver personalized customer experiences that deepen brand love and maximize growth.

Requirements

• 7–10 years of experience in CRM, lifecycle marketing, or retention preferably in high-growth DTC or CPG environments.
• Proven success designing and scaling multi-channel lifecycle programs that drive measurable retention and revenue growth.
• Deep experience with Klaviyo, Bubblehouse, and Zaymo (flows, segmentation, testing, and reporting).
• Expertise in customer journey mapping, audience segmentation, and lifecycle analytics.
• Demonstrated ability to lead cross-functional initiatives and manage external partners or agencies.
• Strong copy and content instincts with the ability to guide creative that converts and connects.
• Analytical and strategic thinker who can turn data into insights and insights into action.
• Experience partnering with performance marketing, product, and creative teams to ensure consistency and alignment.
• Excellent communication, organization, and leadership skills; able to mentor and develop a growing team.
• Familiarity with SMS, push, and loyalty program strategy.
• Bonus : Experience with Shopify, ESP migrations, CDPs, or retention-focused analytics tools.

Key Responsibilities

Who You Are

Benefits