Product Marketing Manager, GTM

Job Title

This job identifies issues and recommends best practices based on specialized expertise, leading functional projects that enhance product positioning. They collaborate with teams to analyze business trends and develop compelling messaging that resonates with target audiences. This role contributes to process improvements within the product marketing function, ensuring effective communication of product value.

Essential Responsibilities :

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Expected Qualifications :

Additional Responsibilities & Preferred Qualifications :

Leadership & Collaboration :

Analytical & Strategic Thinking :

Communication & Execution :

Self-Starter & Growth Mindset :

Additional Requirements :

PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this position may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits.

The U.S. national annual pay range for this role is $144,000-$171,000.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit PayPal's official website.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important assetyou. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit PayPal's official website.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don't hesitate to apply.