Senior Marketing Manager Job at Bernard Nickels & Associates in Newark

Work You Will Do :

• Lead marketing for the Health Plans customer segment, shaping messaging, driving go-to-market strategy, and executing demand generation campaigns.
• Define and refine messaging frameworks and positioning to strengthen the brand and value proposition with health plan buyers.
• Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue.
• Identify and scale high-performing channels (email, paid media, webinars, SEO, events).
• Lead the development and execution of integrated campaigns targeting payer accounts.
• Build tailored assets (pitch decks, 1-pagers, case studies) that address the unique needs of health plans.
• Collaborate with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging.
• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.
• Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics.

The Successful Candidate Will Possess :

Qualifications :

Preferred Knowledge :