Marketing Automation Lead

The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable—nurturing prospects and residents from lead generation through renewal.

We’re looking for a hands-on leader with a growth mindset—curious, proactive, and results-oriented—who thrives at the intersection of technology, data, and customer experience.

Key Responsibilities

Marketing Automation Strategy

Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty / advocacy.

Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations

Audience Management & Segmentation

Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.

Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.

Testing, Reporting & Technical Execution

Manage A / B and multivariate testing to optimize engagement, conversion, and deliverability.

Ensure rigorous QA for email rendering, deliverability, and automation workflows.

Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.

Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.

Qualifications

Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.

Strong proficiency in AMPSCRIPT and SQL

Expert in email deliverability, segmentation, and testing methodologies.

Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.

Ability to work cross-functionally and translate business goals into automation strategies.

Knowledge of HTML / CSS for email and experience with CRM / data integrations preferred.

Experience with MJML is a plus

5+ years of hands-on experience in Salesforce Marketing Cloud