Influencer Marketing Manager Job at Hero Bread in Richmond

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At Hero, the Influencer Marketing Manager will support the VP of eCommerce in planning and managing influencer and community-based initiatives as well as overseeing social media, branded merchandise, and outreach to nano and micro influencers and ambassadors.

We are a Baking Innovation company, with a mission to make humans healthier and happier by REVOLUTIONIZING what we eat. We believe in enjoying the food we love without the negative consequences. Hero Bread products are just as tasty as the flour containing products but with 0-1g net carbs, 0g sugar, fewer calories and more protein and fiber.

You Will :

• Manage vetting and selection of micro, nano and mid-level influencers - as well as all liaising with them - using an influencer platform
• Build out Hero Bread’s primary influencer gifting platform and maintain the Hero Bread Practitioner Program of industry professionals, tracking and forecasting for gifting SKUs
• Evaluate in-bound proposals and solicitations for fit, opportunity and – if necessary – escalation
• Funnel potential traffic sources into Hero’s commissionable affiliate program
• Align influencer plans and program with business priorities and objectives and marketing calendar
• Integrate the influencer and community programs with Social Manager by leading content creation, calendaring and execution with a focus on driving engagement
• Track, compile and ship branded premiums and shipping materials for impact mailers to influencers and Hero consumers selected for surprise & delight
• Collaborate and coordinate with external resources including PR firms and consultants on specialty influencer initiatives
• Closely align influencer selection, curation and creative with brand guidelines and programming from the content and creative team
• Report on influencer program performance towards KPIs and business objectives as well as social media engagement and community performance
• Integrate with eComm marketing team and Consumer Experience regarding creators, communities and expected content as well opportunities for allow listing and usage rights

You Have :

Hero offers a competitive compensation package commensurate with anticipated duties, responsibilities and experience. Benefits for full time employees include 12 paid company holidays, flexible vacation, 401(k), 529 plan, medical, dental and vision and basic life insurance.

Hero is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law.

The position is remote, but Austin, Chicago or San Francisco Bay Area is preferred. $70,000 - $85,000 per year

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