Digital Marketing Manager

We are looking for a highly skilled Digital Marketing Manager to join our team in the greater Buffalo area. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services.

The Digital Marketing Manager will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities:

• Develop and implement digital marketing strategies
• Manage and optimize online advertising campaigns
• Oversee social media strategy and content marketing efforts
• Analyze and report on the performance of digital marketing campaigns
• Collaborate with internal teams to create landing pages and optimize user experience

Requirements:

• Bachelor's degree in Marketing or relevant field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

The pay listed for this role is $80k.