Regional VP of Business Development Senior Living

Overview

*Previous Senior Living Sales required

*Seeking Sales in the Northeast USA

Summary:

The Regional Vice President of Development (SL) is a remote-based role responsible for driving revenue growth, strategic planning, and market expansion while building and maintaining strong relationships with key stakeholders. Leveraging advanced selling and relationship-development skills, this sales leader will identify and secure opportunities with targeted senior living operators and communities, including assisted living, independent living, and memory care settings, across strategic regions and growth-focused markets. Acting as a key liaison with prospective customers, the Regional Vice President Development (SL) will clearly communicate the Living Rehab value proposition and coordinate with internal and external partners to support successful outcomes.

Responsibilities

Essential Duties and Responsibilities:

The following duties are normal for this position. This list is no to be construed as exclusive or all inclusive. Other duties may be required or assigned.

• Sell consultatively and present tailored rehab solutions to prospects and clients within the senior living sector, resulting in signed master service agreements or individual service agreements.
• Demonstrate technical selling skills and deep product knowledge to effectively present Living Rehab’s value-added solutions.
• Develop and execute an annual business plan with the SVP of Development, aligning sales activities to meet or exceed established quotas.
• Build a pipeline of qualified leads through referrals, cold calls, attending conferences, networking, email, and community outreach focused on target geographies with Medicare Part B density and favorable regulations.
• Source and cultivate client relationships, maintaining accurate records of sales calls, presentations, closed sales, and follow-up activities.
• Maximize opportunities to capture market share from competitors while sustaining high levels of client satisfaction.
• Assist in the execution of marketing plans, develop effective proposals and RFP responses, and participate in educational programs for clients and internal teams.
• Provide detailed business intelligence, required information for proformas, and solution presentations to address prospect needs.
• Ensure successful communication and transition with sales to operations process with clients.
• Maintain ongoing relationships with current clients to ensure satisfaction and retention.
• Build trust, foster innovation, and demonstrate a strong focus on collaboration and customer service.
• Establish and maintain effective relationships with internal departments to support sales success.
• Achieve or exceed assigned sales quotas.
• Ensure compliance with company policies, procedures, and ethical standards.

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

• A minimum of five years of B-to-B customer acquisition experience is required, some of which must include sales to senior living communities. Participation in B-to-C sales and sales strategy.
• Successful track record of developing an ample pipeline of quality customers, ideally with success closing on multiple national/regional chains in the $3 million plus range annually.
• Strong presentation skills and success presenting at trade shows and to senior management of corporate AL/IL/CCRC operators.
• Essential to be respectful and exude trustworthiness.
• Marketing & Branding Expertise: Skilled in developing and executing strategies to effectively market services and build brand presence within senior living communities.
• Financial & Analytical Acumen: Strong ability to interpret financial data, apply keen business instincts, and leverage analytics to drive sound decision-making.
• Creativity: Must be able to generate imaginative, innovative solutions that meet the needs of our industry. Must be a strategic thinker/solution seller. He/she needs to be able to approach each unique customer situation in different ways using the same tools.
• Tenacity: Must have the fortitude to stay with a position or plan of action until the desired objective (the sale) is achieved or is no longer reasonably attainable.
• Resilience: Must remain effective in sales situations with or without immediate success, using both positive and negative outcomes as an incentive to move forward toward fulfilling personal and team goals.

Qualifications

Education/Experience:

• Minimum 6-8 years of regional or multistate sales experience, preferably in healthcare
• Excellent presentation, negotiation, and communications skills
• Excellent organizational and communication skills
• Strong attention to detail and quality
• Self-motivated with minimum supervision required
• BA or BS required, MBA or advanced degree desirable
• Ability to travel up to 50% throughout the US

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