Technical Marketing Representative

Technical Marketing Representative

Alpine, an ITW company, is a leading provider of building component software, equipment, and the industry's best service to component manufacturers. Partnering with our customers, we help to improve their businesses and make them more productive. We are a leader in delivering software solutions to the construction industry to increase profitability. ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures. Alpine is seeking a Technical Marketing Representative for our TrusSteel segment. This position is actively engaged in developing new business opportunities via the architectural, structural engineering, and general contractor communities by strategically identifying specific firms that have potential to grow market for TrusSteel products. Technical sales and marketing presentations to the identified firms will drive increases in TrusSteel specifications and subsequently deliver pull through sales revenue. Collaborates with '80' customers to increase their name recognition and TrusSteel brand awareness on a local level.

Core Responsibilities

• Deliver clear and concise presentations to targeted audience (architect, engineer or contractor) which deliver the benefits of TrusSteel versus other non-combustible construction materials as well as TrusSteel's direct competitors in the cold-formed steel truss marketplace. Presentations may be face-to-face as well as delivered via webinar format.
• Maintains and continuously improves presentations as required to ensure content matches current building codes, industry standards, and TrusSteel specific data. Updates presentation content when dictated by industry trends, market segmentation or overall sales strategy.
• Skilled in using social media (LinkedIn, X) for increasing TrusSteel market awareness though relevant postings which would include customer projects, industry trends, and market successes.
• Promptly responds to inquiries received via website and TrusSteel hotline. Able to utilize steelVIEW software for basic truss design questions and interact with engineering team on more involved requests. Disseminates contact information to Sales Manager and / or customers.
• Develops and maintains a national database of architects, structural engineers, and contractors within the light commercial construction marketplace. Utilizes the database for targeted email and social media campaigns. Performs periodic review of contact information within to ensure data is accurate and up to date.
• Reviews both Dodge and Reed services to locate regional projects for customers who may be unaware of TrusSteel product offerings. Analyzes data from services to determine specification rates for TrusSteel as well as competitors. Utilizes data to target architectural and engineer contacts that are not currently specifying cold-formed steel trusses or TrusSteel.
• Maintains all records with American Institute of Architects for AIA-CES accreditations and Cold-Formed Steel Engineer's Institute for PDH accreditations. Prints and sends completion certificates to attendees of accredited presentations. Keeps abreast of competitor presentations.
• Understands the many complimentary products (steel studs, metal deck, etc.) that are utilized in same market space as TrusSteel and identify opportunities for collaboration.
• Attends local and national trade shows as required to further promote the TrusSteel brand. Performs extensive follow-up with all leads via Sales Manager and customers directly.
• Understands and supports the organization's short-term and long-term goals. Champions TrusSteel's business proposition through value added sales presentations.
• Considered an industry expert as it relates to cold-formed steel truss products. Must understand and be able to verbally discuss the differences and benefits of the TrusSteel products versus its competitors. Has a full understanding of the truss business from both a material supplier and component manufacturer's perspective.

Job Requirements

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences, and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.