VP, Sales LATAM

Join to apply for the VP, Sales LATAM role at TAG Heuer .

This position is responsible for the general management of all activities in LATAM / Caribbean / Cruise Ships / Travel retail Americas region.

The Vice President will be responsible for driving revenue growth, maximizing Cash Operating Profit, and elevating TAG Heuer's presence in the luxury watch industry.

This executive role requires visionary leadership, a deep understanding of luxury consumer behavior, and intellectual agility to seamlessly navigate retail and wholesale channels while operating in both direct and functional reporting structures.

The ideal candidate is a strategic thinker with a comprehensive approach to the luxury industry, integrating sales strategy with customer experience, brand positioning, financial performance, and cross-functional collaboration to ensure long-term business success.

Strengths for Success

• Strategic vision and execution : Ability to analyze, conceptualize, and implement long-term wholesale and retail sales strategies aligned with overall brand objectives across different regions for maximizing sell-in, sell-through, and profit.
• Brand alignment : Ability to maintain and enhance the exclusive image and reputation of TAG Heuer.
• Market agility : Intelligence and agility to navigate and integrate both retail and wholesale channels, balancing direct and functional leadership responsibilities.
• Negotiation skills : Strong negotiation and persuasion skills in high-stakes luxury market transactions.

Reporting Relationships

Job Responsibilities

Essential Job Functions

Profile

Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred. Minimum 10 years’ experience in luxury sales leadership, with proven success across multiple channels (retail, wholesale, e-commerce, DTC). Experience in global or regional leadership roles is highly desirable. Strong strategic planning, business development, and matrix organization experience. Multilingual skills are a plus. Excellent communication, analytical, and travel abilities required.

Additional Information

Employee benefits : Comprehensive package including medical, bonus / commission, paid time off, retail holiday pay, 401k, employee assistance programs, and more.

Equal Employment Opportunity : We value diversity and provide equal opportunities without regard to race, color, religion, sex, age, disability, or other protected statuses. Reasonable accommodations will be provided for individuals with disabilities.

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