Gap Inc. Manager, Platform Strategy

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About Gap Inc. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.

About The Role

The Manager, Platform Strategy serves as the in‑house expert on social and digital platforms—connecting creativity, culture, and commerce. This role sits within the Marketing Shared Services Center of Excellence and acts as the connective tissue between brand teams, media strategy, and creative partners. The Platform Strategist combines deep platform fluency with a strategic, data‑informed mindset to help Gap Inc brands show up where audiences spend their time—with relevance, precision, and impact.

What You’ll Do

Platform Expertise & Innovation

• Serve as the company's subject matter expert on platform best practices, audience behavior, and algorithmic nuances across all major social and digital platforms.
• Stay ahead of emerging trends, features, and functionality to identify new ways to unlock attention and efficiency across the media mix.
• Partner with internal media and creative leads to translate platform innovations into actionable test‑and‑learn pilots.
• Build and maintain strong relationships with platform partners—such as Meta, TikTok, YouTube—to ensure early access to betas, thought leadership, and data insights.

Strategic Guidance

Content Distribution Intelligence

Leadership & Enablement

Who You Are

Benefits At Gap Inc.

Salary Range : $114,900 – $152,200 USD

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging.

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