Gap Inc. Manager, Platform Strategy

About Gap Inc.

Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.

This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.

About the Role

The Manager, Platform Strategy serves as the in-house expert on social and digital platforms - connecting creativity, culture, and commerce. This role sits within the Marketing Shared Services Center of Excellence and acts as the connective tissue between brand teams, media strategy, and creative partners. The Platform Strategist combines deep platform fluency with a strategic, data-informed mindset to help Gap Inc brands show up where audiences spend their time - with relevance, precision, and impact.

This leader will monitor emerging platform trends, identify new opportunities for underpriced attention, and guide how our content is distributed across paid, owned, and earned ecosystems. They will help define what "best-in-class" looks like for our brands across platforms like Meta, TikTok, YouTube, Google, Pinterest, and emerging channels - ensuring we are first to move where it matters most.

What You'll Do

Platform Expertise & Innovation

• Serve as the company's subject matter expert on platform best practices, audience behavior, and algorithmic nuances across all major social and digital platforms.
• Stay ahead of emerging trends, features, and functionality to identify new ways to unlock attention and efficiency across the media mix.
• Partner with internal media and creative leads to translate platform innovations into actionable test-and-learn pilots.
• Build and maintain strong relationships with platform partners (Meta, TikTok, YouTube, etc.) to ensure early access to betas, thought leadership, and data insights.

Strategic Guidance

Content Distribution Intelligence

Leadership & Enablement

Who You Are

Benefits at Gap Inc.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $114,900 - $152,200 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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