Director, Alliance Marketing (Google Alliance)

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KPMG is currently seeking a Director, Alliance Marketing to join our Clients and Markets organization.

Responsibilities :

• Own and execute a joint strategic marketing plan for the Google alliance that aligns with the alliance's business plan and growth ambitions
• Drive the development and execution of a content strategy focused on differentiated messaging, value propositions and sales enablement tools such as videos, social assets and case studies
• Create, plan, and optimize demand generation programs, including KPMG's presence at Google conferences, webinars and client events, applying an innovative and strategic approach
• Manage a variety of programs by developing and utilizing detailed project plans to ensure on-time, on-budget and high-quality delivery; leverage lead management tools to measure program effectiveness and sales impact
• Utilize marketing funds effectively to achieve the best results from marketing programs, including forecasting and reporting on actuals; project manage KPMG's presence at alliance-specific conferences and execute a portfolio of demand-generation programs, including joint webinars, client roundtables and digital campaigns focused on data and AI readiness.
• Increase the visibility and awareness of our alliance solutions through targeted social media, podcasts, advertising and by updating web content; create co-branded marketing assets with Google that support the content strategy, and amplify our brand by leveraging campaign assets, industry collateral and thought leadership; proactively build and foster strategic relationships within Google's marketing organization to identify and position KPMG for unique, high-impact co-marketing opportunities; support alliance partner sales kick-off events and other relationship-based initiatives

Qualifications :

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Follow this link to obtain salary ranges by city outside of CA :

https : / / kpmg.com / us / en / how-we-work / pay-transparency.html / ?id=5746_9_25

California Salary Range : $155000 - $311000

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KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.

Los Angeles County applicants : Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.