Marketing Manager, Digital Creative - Business

Marketing Manager, Digital Creative - Business

Join to apply for the Marketing Manager, Digital Creative - Business role at Spectrum

The Manager, Digital Creative Marketing – Business drives demand generation strategies across small, medium and large business segments. This role will oversee digital marketing initiatives focused on account-based marketing (ABM), audience building, brand awareness, and lifecycle enablement—leveraging technology, connectivity, and internet / mobile solutions to accelerate business growth.

Major Duties And Responsibilities

• Develop and execute digital demand generation strategies tailored to small, medium, and large businesses.
• Implement ABM initiatives, leveraging data-driven insights to engage key decision-makers.
• Refine audience segmentation strategies to target high-value accounts with personalized content and experiences.
• Drive brand awareness and engagement through integrated digital campaigns, ensuring messaging consistency and impact.

Required Qualifications

Required Education

Bachelor’s Degree in Graphic Design, Marketing, Business, or related discipline and / or equivalent experience

Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.

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