Digital Commerce & Lifecycle Associate

Job Title

Roles & Responsibilities : Website (Shopify) & Conversion

Execute site updates, merchandising, and promo set-up; partner with our web dev agency for dev changes and bug fixes.

Build a CRO backlog; ship at least one test / month (e.g., PDP modules, bundles, sticky ATC, badge / claim treatments) with clean QA and tracking.

Maintain PDP accuracy, schema / SEO basics, and site-speed health.

Lifecycle & Email (Klaviyo)

Maintain weekly campaign cadence with our VA, own QA (links, rendering, UTMs, legal lines) and post-send recaps.

Audit and optimize core flows (browse / cart / checkout abandonment, cross-sell, winback, replenishment).

Partner with social media agency for assets and with the Director for promo alignment.

Organic Social & Community

Coordinate with social media agency on calendars and approvals, handle publishing QA, bios / pins / highlights, and community response workflows.

Surface community insights and FAQs back to brand.

Customer Service Ops (Gorgias + VAs)

Own SOPs, macros, and training for VAs; conduct weekly QA and provide coaching.

Track first-response / resolution times and escalate product or site issues quickly.

PRC & Compliance Ops

Manage intake, Veeva PromoMats uploads, edit tracking, and distribution of final assets for owned / organic content.

Ensure DSHEA-compliant claims, disclaimers, and file hygiene.

Competitive Listening (Lightweight)

Deliver a monthly snapshot using SimilarWeb (traffic benchmarks) and Talkwalker (share of voice, sentiment highlights) with clear, actionable notes.

What Success Looks Like (KPIs)

Website : Increase in site CVR and PDP CVR, Core Web Vitals pass rate, zero critical promo errors.

Email : Weekly cadence without QA misses, increase in campaign & flow revenue, healthy OR / CTR with stable unsubscribe rate, documented test learnings monthly.

Social : Calendar adherence, responsive community management, increase in profile CTR to site.

Consumer Affairs : Faster FRT and resolution, strong QA scores / CSAT, actionable insights logged weekly.

PRC Ops : Reduced submission?approval cycle time, ?70% first-pass approval, zero compliance incidents.

Requirements : Must-Haves

2-4+ years operating D2C owned channels (Shopify, Klaviyo) with hands-on execution.

Detail-obsessed QA mindset, strong organization and documentation.

Experience coordinating social publishing and basic community management.

Comfort training / QA'ing offshore VAs, excellent written communication.

Familiarity with compliance workflows and Veeva PromoMats.

Nice-to-Haves

Basic HTML / CSS; CRO tools; light design (Figma / Canva).

GA4 fluency, schema / SEO hygiene, Bazaarvoice familiarity.

Health & wellness / CPG experience, DSHEA awareness.