Loyalty Program Manager

Loyalty Program Manager

Yesway, founded in 2015 and headquartered in Fort Worth, Texas, is an award-winning convenience store operator with 447 locations across nine Midwestern and Southwestern states. Known for its iconic food service, highlighted by the beloved Allsup's deep-fried burrito, Yesway offers a broad selection of grocery items and private-label products. With a focus on customer satisfaction, strategic acquisitions, and new store development, Yesway is recognized as one of the leading convenience retailers in the U.S.

Key Responsibilities

• Lead daily execution of loyalty program operationsincluding promotional setup, legal compliance, customer service, digital platforms, and training.
• Collaborate with store operations to enhance implementation at the retail level.
• Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections.
• Oversee the employee loyalty tier with tailored offers and communications.
• Manage email marketing campaignscopywriting, content creation, and database segmentation.
• Partner with category managers and vendors to drive program support and promotional tie-ins.
• Integrate loyalty efforts with social media to drive acquisition.
• Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI.
• Conduct store visits (~25% travel) to ensure strong program execution.
• Support marketing initiatives to promote loyalty across in-store and media channels.
• Track competitive trends and implement best-in-class loyalty strategies.
• Use insights and RFM analysis to create targeted communications and engagement strategies.

Qualifications

• Bachelor's degree in marketing, Business, related field, or equivalent experience.
• 5+ years in B2C/B2B marketing or advertising.
• 5+ years in CRM/loyalty marketing and/or database analysis preferred.
• Strong analytical skills and proficiency with BI tools and Excel.
• Data-driven decision-maker with a solid understanding of marketing principles.

Preferred Skills

• Cross-functional collaboration and project management.
• Effective communicator with strong writing skills.
• Creative and strategic thinker with a bias for execution.
• Thrives in fast-paced environments and meets tight deadlines.
• Strong attention to detail and results orientation.

Benefits

• Medical
• Dental
• Vision
• Company Paid Life Insurance
• Health Savings Account
• Flexible Savings Account
• Company Paid Short- & Long-Term Disability
• Employee Assistance Program
• 401K with Company Match
• Paid Vacation
• Paid Sick Time
• Paid Holidays
• Voluntary Supplemental
• Life Insurance
• Disability
• Critical Illness
• Hospital Indemnity
• Accident Coverage
• Pet Care Plan
• Legal Insurance

Yesway is proud to be an Equal Opportunity Employer.