Senior Director of Sales & Business Development

Job Description

Job Description

Salary :

Believer Meats is a global leader in cultivated meat production, poised to transform the food industry at scale. Harnessing advanced biotechnology, we deliver sustainable, ethical, and high-quality meat products designed to meet the growing global demand for protein without the environmental impact of traditional farming. With the largest production facility of its kind in the world and a clear path to market, we are set to redefine the future of food. We are seeking a Senior Director of Sales & Business Development to drive our commercial expansion into foodservice and help lead the industrys shift toward sustainable meat solutions.

JOB SUMMARY

This high-impact role is ideal for someone with a sharp commercial mind and experience launching new food productsespecially into foodservice. The ideal candidate will thrive in fast-paced, cross-functional environments, and are as comfortable in a kitchen tasting as you are in a strategic planning session.

Reporting to the Chief Growth Officer Senior Director of Sales & Business Development will play a critical role in refining and executing our go-to-market strategy, building customer relationships, and translating our product into a compelling culinary experience. You will be responsible not only for building early sales momentum, but also for clarifying and segmenting both customer (e.g., chefs, foodservice operators, distributors) and consumer audiences to ensure our positioning and engagement strategies are tightly aligned.

You will collaborate closely with Product Development, R&D, and Marketing colleagues to shape customer engagement, ensure strong product-market fit, and drive early commercial partnerships. Your primary focus will be executing the commercial plan with excellence to ensure a successful market launch of Believer Meats, positioning the brand and product as a tasty, healthful alternative of real meat grown without animals, that makes a positive impact on the planet, and appealing to customer menu decision-makers.

The role is based in Raleigh, North Carolina, with the expectation of regular on-site presence at our commercial kitchen in Wilson, NC for tastings, team meetings, and other in-person collaboration. Additional travel will be required based on business needs.

RESPONSIBILITES

Channel Strategy & Customer Prioritization

• Define and prioritize key customer and consumer segments based on market research, culinary trends, and strategic positioning.
• Develop a sustainable market coverage model rooted in fact-based insights and long-term growth strategy.
• Establish performance metrics to guide customer engagement, channel selection, and go-to-market prioritization.

Go-to-Market Leadership & Innovation Support

Customer Engagement

Marketing & Brand Alignment

Field Execution

Revenue Management

QUALIFICATIONS

EEO STATEMENT

Believer is committed to providing equal employment opportunities to all applicants and employees without regard to age, race, color, genetic information, marital status, national origin, disability, religion, sex, sexual orientation, gender identity, veteran or military status, or any other characteristic protected by law with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment.

We also provide reasonable accommodation to qualified individuals in accordance with applicable laws. If you need to inquire about accommodation during the application process or employment, please contact HR (careers@believermeats.com).