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Field Marketing Manager

Field Marketing Manager

The William Warren GroupSanta Monica, CA, US
4 days ago
Job type
  • Full-time
Job description

Job Description

The William Warren Group is a privately held, institutional real estate investment, development, acquisition and property management firm based in Santa Monica, CA. Since its inception in 1994, its focus has been on investments in major metropolitan markets across the United States that offer significant cash flow, revenue growth, and long-term capital appreciation opportunities. The company focuses on delivering exceptional customer service, introduces progressive thinking and technology to the market, and maximizes profitability for investors, all within a fun and inspiring team environment.

When you join our family, you are tapping into the power of a different kind of brand. We seek motivated individuals who can contribute to our evolving culture. If you want to be a part of a creative, inspiring, and collaborative environment, you are in the right place. Ready to create the extraordinary? Come join us to take your career to new heights and make it an awesome work life!

The Field Marketing Manager is responsible for driving store-level and RV park revenue through marketing plans that address local and regional business objectives / challenges. This is accomplished by identifying opportunities in the field for designated stores / parks working closely with regional Operations, Data Intelligence and Asset Management teams as well as Store Managers. This position reports to the Vice President of Marketing and will work very closely with the Asset Management, Divisional Director of Operations and RV Park Operations teams to ensure that the region is fully aligned with overarching corporate brand initiatives as well as in line with the store or park’s business plan and budget to maximize efficiency of local marketing spend.

This role interfaces with owners on a regular basis and the individual needs to be comfortable managing owner relationships. This position will assist stores to leverage all available corporate marketing channels, facilitates communication of brand updates and priorities, provide subject matter expertise / training, and supports new stores and parks including pre-opening, acquisition and unit lease occupancy challenged facilities.

  • Understands the business needs, competitive environment and challenges for their designated stores across each sub-brand and local support needs for any RV park in their territory
  • Develops store opening local marketing plans and RV park acquisition plans that will speed new store / park ramp up, provide ROI on spends and maximize business performance.
  • Experience working closely in developing integrated plans with cross-functional counterparts. This includes developing plans for new openings, acquisitions or at-risk properties.
  • Facilitate with vendors on signage, in-store print materials, website edits, press releases, banners / promotional and visual displays.
  • Provides leadership and field communications to ensure that all brand programs and initiatives align closely with corporate and brand strategic priorities.
  • Provides regular reporting and insights on marketing initiatives.
  • Strategic marketing plan development based on analytics / performance management and integrated execution with demonstrable results and return on investment.
  • Integrated marketing experience with an understanding of the role digital media plays in an overall marketing mix and plan. Comfortable navigating analytics across media types.
  • Partners with the Asset Manager to answer questions / concerns about corporate and / or local store / park strategy, campaigns, digital and brand performance.
  • Demonstrate a commitment to WWG and StorQuest core values.
  • Take the lead on team initiatives, learn new skills, build your management capabilities, and take advantage of the many growth opportunities.
  • Contribute creatively to the organization’s success by generating new and useful ideas
  • Able to work with external vendors, photographers and partners to represent the brand at the highest level
  • Able to lead and manage projects from start to finish
  • Monitor Rep Management and reviews to respond to any bad experiences at local level when renting with StorQuest or staying at a VenturQuest RV Park
  • Performs other related duties assigned.

Please note that you may be asked to perform a variety of duties from time to time, which may not fall strictly in your job description. For a variety of business, safety, and technical reasons, it is necessary that all positions at WWG maintain a high level of flexibility in reference to duties you will be expected to perform.

What Makes this Opportunity Awesome :

  • Make a difference and have a positive impact.
  • Take the lead on team initiatives and help grow future leaders
  • Contribute creatively to the organization’s success by generating new and useful ideas
  • About You :

  • Experience : 3-5 years of proven history of field marketing manager experience, preferably in the self-storage industry or multi-unit operations experience
  • Education : Bachelor’s degree in Marketing or related field and / or equivalent experience preferred.
  • Leadership Skills : Entrepreneurial mindset and Creative problem solver.
  • Relationship skills : Team building; ability to develop and sustain cooperative working relationships; and, ability to work effectively within a team
  • Computer skills : Intermediate skills in MS Office Suite, high-level of comfort learning and mastering new computer applications.
  • Organization / Multi-tasking : ability to allocate one’s time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and, ability to work at a detailed level.
  • Strong verbal and written communication proficiency
  • Intrapersonal : willingness to learn in a dynamic environment that includes new ideas and change, ability to be a proactive self-starter, intellectually curious, and ambitious adaptable
  • Additional Perks for eligible employees :

    WWG offers a competitive compensation and performance-based bonus program, in addition to medical, dental, vision, 401(k) with company matching, paid time off (PTO) and holiday perks, employee assistance program (EAP), pet insurance and team building events and activities.

    The William Warren Group and StorQuest brands say NO to drugs

    Equal Employment Opportunity

    WWP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. WWP is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

    To learn more about our awesome company or to apply for a role, check us out on www.williamwarren.com

    Apply Now!

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    Field Marketing Manager • Santa Monica, CA, US

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