Ready to transform your farm / hub into a thriving business-

Shop online for fresh and local produce, flowers, dairy and more.

Tired of complicated DIY systems and manual sales?

Meet your farm and hub supertool

Ecommerce & Analytics Inventory Management Online Marketplace

Real Farmer Members

Made For Farms & Hubs

Back office management meets ecommerce marketplace

Trade spreadsheets, texts, emails and paper trails for one user-friendly supertool. With Rooted Farmers you'll streamline your systems, win back your time, and wow your customers with easy checkout and smooth fulfillment.

• Automate your inventory management and availability
• Create an online storefront in a few clicks
• Sell to local buyers through the Rooted Marketplace
• Manage your orders, fulfillment, customer communications, and analytics from one platform

Trade fragmented tools For one simple solution

More than a storefront : connect to a marketplace of local buyers

Forget the stress of chasing sales. 7,500+ wholesale buyers are waiting on the Rooted Marketplace. Connect with restaurants, retailers, designers, institutions, and more in your area. Invite your existing customers to join. Buyer accounts are free!

Simplify how you connect with buyers

How it Works

Marketing, sales, and order fulfillment in one spot

Give your customers a seamless shopping experience

By the numbers

How Rooted Farmers transforms your process and business

1 Day

Time Rooted users save per week (almost 2 months / year).

80%

Of Rooted users have meaningfully expanded their buyer network.

90%+

Of Rooted sellers have increased sales more than 50% since joining.

Statistics are based on 2025 Rooted Farmer user surveys.

Built Different

Farmers love it because farmers built it

We are farmer-founded, and we're proud to partner with schools of agriculture, farm experts, USDA and NIFA to help local farm businesses thrive.

\"We almost quadrupled gross sales to florists from last year, and the Rooted platform made that possible. Rooted enables all the different sy...\"

Kimby Decker

Springfield, MO

\"Rooted will increase your professionalism, improve your inventory management, and streamline your communication all in one place! You are al...\"

Sweet Roots Farm

Grass Valley, CA

\"We LOVE Rooted because it is the perfect platform for listing and ordering. It is easy to use and offers wonderful features for both the far...\"

Springfield and Columbia, MO

\"A huge upgrade for the CT Flower Collective was discovering the online sales platform Rooted Farmers... After two years of messy spreadsheet...\"

Eddy Farm, Connecticut Flower Collective

Newington, CT

\"We almost quadrupled gross sales to florists from last year, and the Rooted platform made that possible. Rooted enables all the different sy...\"

Kimby Decker

Springfield, MO

\"Rooted will increase your professionalism, improve your inventory management, and streamline your communication all in one place! You are al...\"

Sweet Roots Farm

Grass Valley, CA

\"We LOVE Rooted because it is the perfect platform for listing and ordering. It is easy to use and offers wonderful features for both the far...\"

Springfield and Columbia, MO

\"A huge upgrade for the CT Flower Collective was discovering the online sales platform Rooted Farmers... After two years of messy spreadsheet...\"

Eddy Farm, Connecticut Flower Collective

Newington, CT

Peace-of-Mind Software

Rooted gives you everything you want. Plus, everything you didn't know you needed.

As a team of first, second, and third-generation farmers, we know what it takes to manage and grow a farm business. We've worked hand-in-hand with growers for years to build a supertool tailored just for farm and hub needs.

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The Best Value

Experience the farm / hub supertool

Ready to transform your farm / hub into a thriving business?

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