Area Director of Sales

Area D irector of Sales

The Area Director of Sales has direct oversight of sales and marketing operations for 2-4 Hotels. T his role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting / exceeding each hotel 's profit object ives . This individual will oversee operations of the hotel sales department including but not limited to the delivery and execution of the strategic plan , direct sales efforts, sales administration , hiring of staff , training , managing and coaching. Additional responsibilities include supporting revenue management, sales and marketing budget , forecast , and business plans for no more than four hotel s ; manages within approved plans and budgets for each individual hotel .

Responsibilities and Duties :

• Functions as the strategic business leader of the hotel's sales and marketing department and is responsible for all property-related reactive sales activity, proactive account sales and targeted segmentation, local and social catering sales, and business travel sales, as well as positioning and promotional planning and activities.
• Analyze competition, market trends and customer needs and comments, forecasts, etc. to continually assess the productivity against budget, plan, and market.
• Develops and implements the sales and marketing business plan and annual budget.
• Develop and continually enhance relationships with key corporate, business and travel accounts, community organizations and professional associations to maintain visibility and market share.
• Continually targets and prospects new business through individual creativity and innovation .
• Maintain strong visibility in local community and industry organizations.
• Represents the Hotel positively and effectively in the marketplace.
• Direct the sales operation and holds the sales team accountable to meet / exceed revenue goals and activity goals while ensuring a positive guest experience.
• Comply with attainment of individual goals as well as team goals and budgeted metrics.
• The position shares responsibility for achieving revenue goals, guest and associate satisfaction and the financial performance of the department.
• Manages the marketing budget to enable development of hotel specific campaigns, promotions, and collateral to drive revenue and meet property objectives .
• Interfaces with brand support services and regional sales and marketing communications to ensure promotions pull through.
• Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
• Develop a full working knowledge of the operations and policies of the hotel including Sales, Food and Beverage, Front Office, and Reservations.
• Attend and / or conduct daily / weekly / monthly meetings and any other functions required by management .
• Attend and / or provid e training on a regular basis , as directed by management .
• Adheres to company established regulations , company standards , sales standards, and sales metrics .

Required Skills and Requisites :

You will succeed in this role by :

At Palette Hotels, we are dedicated to creating and sustaining meaningful hospitality careers for our associates. We support our associates with highly competitive salaries, outstanding health benefits, extensive training and   development programs, promotion within the organization, and a positive team-based culture where people make the difference.

Palette Hotels is an equal opportunity employer with policies prohibiting unlawful discrimination on the basis of any protected classification under applicable local, state and / or federal laws, which can include race, color, creed, sex, national origin, age, veteran status or physical or mental disability unrelated to job requirements.

Palette Hotels policies also provide for a drug-free workplace, where the use, possession, or influence of illegal drugs or alcohol while on company time is generally prohibited . An employee's use (or abuse) of legally prescribed medication may also implicate company policy, where it impairs judgment or work performance or otherwise creates workplace safety risks.