Founding Growth & Brand Strategy (NYC)

About Highlight AI

We're a small, senior engineering team building a desktop AI assistant that captures what you see and hear across your apps and turns it into answers and actions. We ship fast, obsess over product quality, and care deeply about privacy and user trust. We're looking for a storyteller who will own how the world discovers, understands, and falls in love with Highlight-then scale it.

The mandate

This is your show. You set the strategy, build the engine, and drive results.

You will :

• Define Highlight's socialnative brand and editorial voice
• Create and ship content across mediums : shortform video, LinkedIn, blog, newsletters, product updates, and lightweight landing pages
• Build creatorled growth from zero to one and tie it directly to signups, activation, and retention
• Partner with engineers to push product vision forward-not just messaging

What you'll do

Establish our content strategy and calendar across video, written, and social-aligned to funnel stages (awareness → trial → activation → advocacy).

Written : draft 1-2 weekly LinkedIn posts / threads, 1 highsignal blog per week or every other week, and a lightweight monthly email / newsletter recapping product improvements and best practices.

Stand up a lean "creator pod" (contractors / oncamera talent / editors / writers). Set briefs, style guides, and QA for brand safety and performance.

Collaborate with engineers / PMs to surface storyworthy product moments; influence roadmap based on content performance and user feedback.

Instrument UTMs, onboarding "How did you hear about us?" and survey loops; build a channel / content dashboard.

What success looks like

Who you are

Nice to have

AI, productivity, or developer-tool experience

Motion graphics / light design chops

Experience building a creator program from scratch

Compensation and support

Competitive salary + meaningful equity

Health, Dental and Vision Insurance

Budget authority for creators and paid amplification

Tools, experimentation budget, and direct access to leadership and engineering

How to apply

Share 1-2 case studies with outcomes (what you worked on, how you measured, what changed).

Include links to your work (brand accounts, personal channels, campaigns).

Share examples or ideas of 2-3 crossformat ideas you'd pilot (video + LinkedIn + blog + newsletter), with expected KPIs.

Feel free to have fun with this. We want to see you shine!