Senior Director, Contrast Media Portfolio and Marketing

Senior Marketing Director

Overall description : The Senior Marketing Director is responsible for leading a unified marketing, market access, and marketing operations function across a franchise in the US and Canada. This role sets the strategic direction for commercialization, enables effective launch and brand execution through their team, and plays a leadership role in driving franchise performance. The Senior Marketing Director leads cross-functional alignment with sales, training, and commercial operations and contributes to enterprise-level strategy at the direction of the GM / VP.

Key Responsibilities :

• Strategic Portfolio Leadership : Represent the franchise in cross-functional and executive-level forums, synthesizing performance insights and recommending strategic shifts as needed.
• Executive Stakeholder Collaboration : Lead communication with key external stakeholders such as agencies, consultants, and advocacy groups, ensuring strategic alignment and compliance.
• New Business Development : Support enterprise-level initiatives and business transformation projects as directed by the GM / VP, including innovations in digital, AI, and M&A.
• Marketing Skills and Talent Management : Set performance goals, coach direct reports, and drive talent development across multiple functions to build a high-performing, agile commercial team.
• Cross-Functional Leadership : Lead medical affairs and partner with medical affairs, regulatory, and market access to ensure scientific, policy, and payer alignment throughout the product lifecycle.
• Launch, Product Management and Marketing Management Leadership : Review and approve launch plans and on-market strategies developed by functional leads, ensuring consistency in positioning, segmentation, targeting, and messaging.
• Go-To-Market Excellence : Collaborate with sales leadership, training, and commercial operations to ensure aligned go-to-market execution, sales enablement, and performance tracking.
• Franchise and Portfolio Management : Chair portfolio governance and launch readiness reviews, making go / no-go decisions and escalating issues to the leadership team as necessary.
• Strategic Partnership : Serve as the primary marketing leader / thought partner under the GM / VP for the franchise, translating corporate objectives into integrated marketing and market access strategies.
• Lifecycle Management : Guide strategic planning and portfolio prioritization across the franchise and chair or co-lead portfolio and launch governance processes.
• Compliance : Ensure compliance and quality across all marketing, market access activities and partnerships.
• Long-Term Planning : Oversee the LTS process leveraging the LTS components from the team and serving as the strategic voice in LTS planning with Global team.

Key Capabilities :

Qualifications :

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $170,400.00-$255,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including but not limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.