Director of Integrated Marketing, Electrical Connections

Director Of Integrated Marketing

At nVent, we are building a world-class industrial marketing organization to support our growth trajectory. We are seeking an experienced and passionate Director of Integrated Marketing to lead the integrated marketing efforts for the Electrical Connections business segment. Reporting to the Vice President of Marketing, you will be responsible for driving comprehensive marketing strategies that enhance our market presence and contribute to the overall growth of Electrical Connections.

In this role, you will oversee all aspects of integrated marketing for the electrical infrastructure, fastening, and industrial categories within the Electrical Connections business segment. Responsibilities include developing global marketing strategies and plans, demand generation, full funnel management and awareness, conversion activities, campaign development, content strategy, and omni-channel execution. You will collaborate with cross-functional teams to ensure alignment with segment and enterprise objectives and elevate our marketing capabilities, driving demand generation and growth through innovative and data-driven marketing strategies.

Marketing Strategies : Develop and implement global marketing strategies and objectives that align with the Electrical Connections Segment's growth objectives, ensuring a cohesive approach across all marketing channels, including partnering with the VP of Marketing on BU marketing plans.

Market Research and Data Analytics : Utilize market insights to identify customer and segment trends, preferences, and competitive landscape to inform strategy. Embed a data-driven culture that harnesses analytics and insights to shape marketing strategy, prioritize investments, allocate resources effectively, and drive continuous optimization of campaigns and performance.

Integrated Campaign Development : Design and execute omni-channel integrated marketing campaigns that enhance awareness and consideration for nVent Electrical Connections solutions, leveraging digital, content, and traditional marketing channels.

Content Development and Strategy : Lead the creation and execution of the content strategy that supports integrated marketing efforts, ensuring that all content is aligned with brand messaging and resonates with target audiences.

Lead Generation Management : Drive the generation and management of marketing qualified leads, collaborating closely with the sales organization to ensure effective lead scoring and routing aligned with growth and revenue targets.

Brand Management : Oversee brand positioning and ensure consistent messaging that aligns with the nVent parent brand across all marketing initiatives.

Team Development : Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement within the Electrical Connections marketing function.

Cross-Functional Collaboration : Partner with Product Management, Sales, Enterprise and Regional Marketing teams to ensure alignment on marketing strategies, best practices, and resource allocation.

Budget Management : Manage the global segment marketing budget, ensuring optimal allocation of resources to high-impact campaigns and initiatives.

Performance Measurement : Establish and track key performance indicators (KPIs) to evaluate the effectiveness of marketing activities, using insights to refine strategies and improve ROI.

Qualifications Required : A minimum of twelve (12) years of progressive experience in integrated marketing roles, ideally within a business-to-business and / or industrial environment, including at least eight (8) years in a managerial position. Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Demonstrated success in developing and executing marketing strategies that drive growth and enhance brand reputation. A customer-centric data-driven approach, dedicated to enhancing customer experience through targeted marketing efforts. Exceptional communication skills, both verbal and written, with the capacity to engage effectively with diverse audiences, both internally and externally. Experience in leading change initiatives within the marketing function, adapting to dynamic market conditions. Strong collaboration abilities to partner with global, regional, and functional leaders, driving alignment and influencing marketing transformation. Proficiency in data analytics and marketing technology to assess campaign performance and inform strategic decisions.