General Manager

Who We Are :

Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist, and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us.

Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

Who You Are :

As General Manager of our New York flagship, you are accountable for financial performance, guest experience, and team culture. This highly visible, on-site role requires active leadership during operating hours, including evenings, weekends, and peak periods. You will lead both Show / Front of House (FOH) and Service / Back of House (BOH) teams with operational expertise, emotional intelligence, and strategic focus, working closely with the AGM, Floor Managers, and Facilities Manager. You own the full scope of unit operations — P&L initiatives, schedules, payroll, training, compliance, guest standards, and cultural health — while serving as the bridge between senior leadership and on-the-ground teams. As GM, you set the tone by leading on the floor, collaborating directly with staff and guests, driving strategic planning and execution, and holding teams accountable for results through strong decision-making, problem-solving, and change leadership.

This role requires both strategy and hands-on execution, balancing oversight with the ability to roll up your sleeves and handle the day-to-day challenges of a high-volume, guest-facing business. This includes stepping in to support shifts, weekends and floor management. Your leadership will also be key in driving guest, employee and financial success and operational efficiency.

Your Day-to-Day :

PEOPLE & TEAM LEADERSHIP

• Consistently inspire and empower managers and teams  to deliver exceptional guest experiences and a seamless operation, also ensuring that they have the tools and resources to succeed.
• Display leadership by actively working the floor alongside FOH and BOH teams to ensure smooth guest flow, adequate staffing, and high service levels.
• Make sound business decisions for labor and staffing needs, as well as  resolve operational challenges across FOH and BOH teams, ensuring real-time coordination and adequate resources to meet business demands.
• Champion the museum’s culture and values, using employee voice feedback to foster a positive work environment and ensure all team members embody our mission in guest and peer interactions.
• Actively cultivate our feedback and growth culture by ensuring team members are supported in their professional growth and operational responsibilities.
• Lead daily syncs and weekly meetings with your management team  to assess operational challenges, plan for peak periods or special events, and ensure that both teams are aligned on priorities.
• Ensure quick, effective communication between FOH and BOH during shifts, stepping in when necessary to resolve real-time operational issues such as cleanliness, supply shortages, or food prep.

FINANCIAL MANAGEMENT & STRATEGY

OPERATIONAL MANAGEMENT

EVENT & HIGH-VOLUME PERIOD MANAGEMENT

GUEST EXPERIENCE OVERSIGHT

Requirements

The Necessities

The Nice-to-Haves :

The salary range for this role is $115,000 - $130,000 USD dependent on experience, as well as an annual bonus and options.

Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.

Benefits