Senior Partner Product Marketing Manager

Senior Partner Product Marketing Manager

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Senior Partner Product Marketing Manager

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Senior Partner Product Marketing Manager

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Senior Partner Product Marketing Manager

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Job Summary :

IBM is a leading technology company seeking a Partner Product Marketing Manager to define core solutions and lead the creation of marketing content and resources. This role involves end-to-end Go-to-Market planning, collaboration across various teams, and managing partnerships to drive marketing outcomes.

Responsibilities :

Leads end-to-end Go to Market planning, execution and performance for a strategic ecosystem partner & product marketing

Key member of the IBM partner product marketing owning the entire spectrum of GTM, alignment, relationship for a specific Strategic partner, and product marketing

Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for top revenue generating business priorities and offerings

Drives integration of partnership offerings in brand messaging, content & demand engine

Works closely with Partner GTM team to develop execution plan and alignment with Offering teams

Manages market development funds & resources to support execution activities

Drives the execution of the GTM plan to hit desired quarterly outcomes

Manages content and messaging development for priority plays for strategic partner offerings

Provides quarterly marketing outcomes updates to the business

Aligns with events team to think outside-the-box and include Partner product offerings, messaging at priority events

Collaborates with GEO marketing leads to share the partnership messaging, product marketing, content and align on the local marketing strategy

Engages Business Partners in launches, events, awards

Identifies and assists in building client stories to promote externally

Targets multiple audiences within the priority offerings internal and external

Product launches and marketing

Qualifications : Required :

7+ years in marketing background, partner / product marketing, relationship management, or similar experience.

Apply effective process management and change management.

Analytical competence and data driven decision making competence.

Strong ability to communicate and collaborate across functions and geographies to drive influence.

Proficiency with spreadsheets & presentation applications.

Writing and presentations skills.

Apply innovative thinking and decision making.

Organization skills and good attention to detail.

Agile and Client centric attitude.

Preferred :

Previous marketing and market specific background.

Previous experience with RTM (Routes to Market), Strategic Partnership Marketing and Product Marketing.

Previous experience in digital marketing and performance management.

Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.

Company :

IBM is an IT technology and consulting firm providing computer hardware, software, infrastructure, and hosting services. Founded in 1911, the company is headquartered in Armonk, New York, USA, with a team of 10001+ employees. The company is currently Public Company. IBM has a track record of offering H1B sponsorships.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Product Management

Industries

Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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