Talent.com
Field Marketing & Activation Consultant

Field Marketing & Activation Consultant

Octapharma Plasma, Inc.Charlotte, NC, United States
17 days ago
Job type
  • Full-time
Job description

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role :

Field Marketing & Activation Consultant

This Is What You’ll Do :

Local Marketing

  • Develop and manage the annual local marketing and activation calendar, ensuring alignment with national campaigns and business priorities
  • Oversee planning for seasonal activations, community events, and other local programs to drive center traffic and brand visibility
  • Collaborate with Donor Experience, OpEx and Operations to identify and deploy best practice levers that drive performance (ex. referrals, grass roots marketing, etc.).
  • Ensure timely communication of calendar updates to field and cross-functional stakeholders

White Space Opportunity Identification

  • Proactively identify untapped opportunities for local engagement and competitive differentiation (community partnerships, cultural moments, grassroots activations)
  • Analyze competitor activity in key markets to inform local strategies and activation concepts
  • Local Campaign Execution & Field Support

  • Leads execution of hyper-local campaigns, adapting creative and messaging to market-specific needs while maintaining brand standards
  • Manage intake and prioritization of field marketing requests and optimize resource allocation
  • Establish operating routines with Operations management (Divisional, Regional, Local, Centralized) to update on performance and align on critical needs.
  • Partner with brand and creative services to ensure timely delivery of localized assets
  • Own planning and execution of grand opening, relocation, and center refresh marketing plans, including pre-launch awareness, event coordination, and promotional campaigns
  • Oversee on-site activation for major openings, coordinating with vendors, contractors, and internal teams
  • Capture post launch results and lessons learned to improve future playbooks
  • Measurement & Continuous Improvement

  • Track local activation performance and contribute insights for reporting and optimization recommendations
  • Provide input on budget management and resource allocation for local marketing programs
  • Analyze performance of local activations and partnership initiatives, recommending adjustments to improve ROI and scalability
  • Continuously track center performance and incorporate those insights into center-level planning and marketing resource prioritization.
  • This Is What It Takes :

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 4-7 years marketing experience with a strong background in local, events, or experiential marketing (multi-location experience preferred)
  • Demonstrated project and vendor management skills (managing timelines, budgets, and third-party providers)
  • Strong communicator and relationship builder; comfortable working with operations and center leadership
  • Proficiency with collaboration and project management tools
  • Ability to travel up to 25% for center visits, grand openings, and local activation support
  • We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.

  • Formal training
  • Outstanding plans for medical, dental, and vision insurance
  • Health savings account (HSA)
  • Employee assistance program (EAP)
  • Wellness program
  • 401 (k) retirement plan
  • Paid time off
  • Company-paid holidays
  • Personal time
  • More About Octapharma Plasma, Inc.

    With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

    INNER SATISFACTION.

    OUTSTANDING IMPACT.

    Create a job alert for this search

    Field Marketing • Charlotte, NC, United States

    Related jobs
    • Promoted
    Employment Consultant

    Employment Consultant

    Best Buddies InternationalMatthews, North Carolina, US
    Full-time
    Best Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, ...Show moreLast updated: 28 days ago
    • Promoted
    Les Mills Group Fitness Instructor

    Les Mills Group Fitness Instructor

    Denver Health & FitnessDenver, NC, US
    Full-time
    Les Mills Certification and Training.Les Mills Group Fitness Instructor.Denver Health and Fitness, a premier fitness club with two locations in Denver, NC, is seeking motivated and energetic indivi...Show moreLast updated: 30+ days ago
    • Promoted
    Personal Trainer

    Personal Trainer

    Svetness Personal TrainingClover, SC, US
    Full-time
    Are you a dedicated and motivated personal trainer looking to make a significant impact on individuals' lives? We are actively seeking exceptional trainers to join our team and deliver personal...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Performance Marketing

    Head of Performance Marketing

    South Carolina StaffingFort Mill, SC, US
    Full-time
    Insight Global is seeking a dynamic and highly experienced Head of Performance Marketing to lead our customers paid media, affiliate distribution, CRM acquisition, and marketing QA programs.This in...Show moreLast updated: 23 hours ago
    • Promoted
    Business Development Manager

    Business Development Manager

    Jones NetworkingMatthews, NC, United States
    Full-time
    Jones Networking is recruiting for a Business Development Manager to join a warranty company in Matthews, NC.You will be responsible for actively prospecting and setting new client appointments thr...Show moreLast updated: 3 days ago
    • Promoted
    Residential Roofing Sales and Marketing Manager

    Residential Roofing Sales and Marketing Manager

    gpacIndian Trail, NC, United States
    Full-time
    Residential Roofing Sales Manager.Residential Roofing Sales Manager.BIG? We’re not looking for someone to just fill a seat - we’re looking for a game-changer who will be the driving force behind ou...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Campaigns Consultant

    Marketing Campaigns Consultant

    Octapharma Plasma, Inc.Charlotte, NC, US
    Full-time
    Octapharma Plasma offers professional opportunities that make a meaningful difference.We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma...Show moreLast updated: 17 days ago
    • Promoted
    Retail Sales Consultant

    Retail Sales Consultant

    SPECTRUMRhodhiss, NC, US
    Full-time
    This role requires the ability to work lawfully in the U.Earn $StartingWage / hour base pay, with the potential to earn $TTC / hour through commission and incentives. Plus, enjoy perks like free and dis...Show moreLast updated: 3 days ago
    • Promoted
    Group Fitness Instructor

    Group Fitness Instructor

    Denver Health & FitnessDenver, NC, US
    Full-time
    Continuing Education Assistance.Denver Health and Fitness is a Premier Fitness Club with 2 locations in Denver, NC.Denver Health & Fitness is currently looking for dynamic, enthusiastic, and en...Show moreLast updated: 30+ days ago
    • Promoted
    Sector Marketing Director - Education & BSC

    Sector Marketing Director - Education & BSC

    Solenis LLCFort Mill, SC, United States
    Full-time
    Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and bever...Show moreLast updated: 30+ days ago
    • Promoted
    Calling all Sports Performance Coaches

    Calling all Sports Performance Coaches

    Denver Health & FitnessDenver, NC, US
    Full-time
    Are you passionate about coaching the next generation of athletes? We're looking for driven, high-energy coaches who know what it means to bring out the best in otherson the field, in the weigh...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Manager

    Product Marketing Manager

    Atlas CopcoRock Hill, SC, United States
    Full-time
    As our newest Product Marketing Manager - Oil Injected Screw, you will be responsible for driving the market penetration, awareness, and sales growth of oil injected screw technology.You will devel...Show moreLast updated: 30+ days ago
    • Promoted
    Personal Trainer

    Personal Trainer

    Crunch Fitness - CR HoldingsMatthews, NC, US
    Full-time
    Personal Trainer- Matthews Club.Are you a driven sales professional with a passion for fitness? Do you thrive in a high-energy, performance-based environment? If you’re ready to take your car...Show moreLast updated: 30+ days ago
    • Promoted
    Small Group Fitness Instructor / Personal Trainer

    Small Group Fitness Instructor / Personal Trainer

    Workout Anytime - GroveChina Grove, NC, US
    Full-time
    We are hiring for Personal Trainers / Small Group Instructors!.This is a unique and powerful opportunity if you desire to build a career in Fitness! If you are a team player who would like to be a p...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Manager Lead

    Marketing Manager Lead

    USAA CareersCHARLOTTE, North Carolina, US
    Full-time +1
    At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military...Show moreLast updated: 12 hours ago
    • Promoted
    Marketing & Customer Engagement Lead

    Marketing & Customer Engagement Lead

    Charlotte StaffingCharlotte, NC, US
    Full-time
    Marketing & Customer Engagement Lead.Be an essential element to a brighter future.We work together to transform essential resources into critical ingredients for mobility, energy, connectivity, and...Show moreLast updated: 1 day ago
    • Promoted
    Wellness Beauty Consultant

    Wellness Beauty Consultant

    Palm Beach Tan - SVI Corporate, LLCMonroe, NC, US
    Full-time
    Join The Leader in The Industry!.We are seeking passionate, hardworking individuals to represent our brand.We offer a vibrant, professional work environment, perfect for a fun-seeking team player.E...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Assistant

    Marketing Assistant

    Gold’s Gyms of the CarolinasRock Hill, SC, United States
    Full-time
    Gold’s Gym is on the lookout for a dynamic and experienced Marketing Assistant to join our rapidly growing team.As a Marketing Assitant, you will play a pivotal role in developing, implementing, an...Show moreLast updated: 2 days ago