Associate Director, Marketing Lifecycle Analytics

Associate Director, Marketing Lifecycle Analytics

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Humana is transforming how we engage members across their lifecycle-and we're looking for a strategic, data-driven leader to guide that transformation. As Associate Director, Marketing Lifecycle Analytics, you'll lead the development of marketing plans and behavioral models that drive growth, optimize investment, and align with enterprise goals.

Overview :

This role leads the Onboarding, Retention, and Loyalty team within Consumer Data, Insights & Analytics. You'll partner with marketing, analytics, and product teams to develop strategic plans, forecast performance, and guide investment decisions across channels and campaigns.

Key Responsibilities :

• Develop and lead retention, onboarding, and loyalty strategy, including budget allocations, channel mix modeling, and performance projections
• Develop learning agenda in collaboration with stakeholders, focused on the externalities of individual campaigns
• Collaborate with rest of Lifecycle Marketing Analytics team to coordinate analytics across all multiple LOBs
• Translate insights into strategic recommendations, guiding investment decisions and optimization strategies
• Monitor campaign performance against plan, identifying risks, opportunities, and areas for adjustment
• Support scenario planning and sensitivity analysis, helping leadership evaluate trade-offs and strategic options
• Present plans and forecasts to senior stakeholders, influencing marketing strategy and resource allocation
• Ensure alignment across teams, acting as a central point of coordination for acquisition planning and performance tracking

Impact :

This role is essential to Humana's ability to grow strategically and efficiently. Your leadership will ensure member marketing efforts are grounded in data, aligned with enterprise goals, and optimized for impact-helping Humana reach more members and improve more lives.

Required Qualifications :

Preferred Qualifications :

Work at Home Information :

To ensure Home or Hybrid Home / Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office associates must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office associates with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : $142,300 - $195,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits :

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Equal Opportunity Employer :

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.