Director of Marketing

Director of Marketing

Director of Marketing Veterinary Innovative Partners (VIP)

This is a 100% in-office position based at our headquarters in Franklin, TN. We will only be interviewing candidates who are able to commit to working full-time on-site.

Veterinary Innovative Partners (VIP) was founded by four veterinarians who shared a simple vision to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned-and-operated family of boutique hospitals, our mission is clear : to provide our clients, their pets, and our Team Members with the kind of personalized care that is achieved and sustained through the right balance of centralized support and hospital-level autonomy.

As the Director of Marketing at VIP, you will play a pivotal role in driving our growth through strategic marketing initiatives. You will lead a team, oversee marketing strategies, and develop partnerships to optimize operational scalability. Your responsibilities will encompass managing external agencies, creating and deploying marketing playbooks, and championing our brand both internally and externally. You will be responsible for digital marketing efforts, budget management, and market research, reporting on key performance indicators and trends related to business growth.

Please note : This is a 100% in-office position based at our headquarters in Franklin, TN. We will only be interviewing candidates who are able to commit to working full-time, on-site at this location.

Key Responsibilities

1. Marketing Strategy Execution :

• Develop, oversee, and execute marketing strategies, campaigns, and plans to drive VIP's growth and market presence.
• Create and deploy marketing playbooks and individual plans tailored to support the growth of VIP's hospital network.
• Develop and execute content marketing strategies to engage and educate the target audience, establishing the company as an industry thought leader.

2. Operational Partnership :

3. Agency Management :

4. Efficiency and Scalability :

5. Digital Marketing Oversight :

6. Budget Management :

7. Market Research :

8. KPI Management :

9. Brand Champion :

Knowledge, Skills, and Abilities

Requirements

Benefits

Salary : $110,000-$120,000 to commensurate with experience.

Join us at VIP, where compassion, expertise, and genuine care meet to create a truly exceptional veterinary experience for all. Together, we are shaping the future of pet care, one paw at a time.