Head of D2C Growth

About Counsel

Counsels mission is to multiply the world's healthcare capacity. We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket. To accomplish this, were building the first fully-vertical, AI-native medical group from the ground up. Weve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter. [more info]

Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z and other top-tier VC firms, and on pace to 5x revenue this year.

Our founding team includes experienced clinical and technology leaders from Harvard Medical School, Massachusetts General Hospital, UCSF, the MIT Media Lab, and Mount Sinai. Our small but stellar engineering team (ex-Stripe, NVIDIA, Google DeepMind) is growing fast and were looking for exceptional people to join us at this inflection point.

Join us as we build the future of AI in healthcare!

About the role

Were looking for a Head of D2C Growth to build and lead the next chapter of Counsel Healths consumer business. This role sits at the intersection of healthcare innovation, technology, and marketing. This is an opportunity to shape how millions of people experience AI-powered care. Youll own the full D2C growth strategy, from defining performance metrics to executing campaigns across digital channels, optimizing funnels, and building a high-performing team around you.

As one of the early growth leaders at Counsel, youll have a direct impact on our trajectory and help define how we bring our AI-native medical group to patients everywhere. This is a rare chance to join a world-class team at a defining moment.

What youll be working on :

Develop and execute Counsel Healths D2C growth strategy across paid and organic channels while defining and owning D2C growth targets and metrics

Start as a hands-on leader, while developing and scaling the team as needed

Own and refine multi-channel performance marketing (search, social, affiliates, etc.) with a focus on ROI and budget efficiency

Collaborate closely with internal teams, including Clinical, Strategy and B2B Marketing to ensure consistency across brand and that D2C growth initiatives align with broader company goals

Partner with Product and Engineering to refine growth funnels, onboarding, and retention, ensuring a seamless and high-conversion member journey

Own the D2C strategy to expand LTV and accelerate sustainable growth

Who you are :

10+ years of experience in growth or performance marketing

5+ years leading D2C growth at a consumer tech or health-tech company

Track record of owning and scaling a D2C revenue engine across multiple channels with clear performance metrics

Experience building and managing cross-functional growth teams (performance marketing, lifecycle, analytics, and product growth)

Expertise leveraging analytics and growth metrics to guide strategic, ROI-driven decision-making

Comfort with the pace and ambiguity of an early stage startup

What we offer

Impact : Be at the forefront of AI-augmented care delivery, tackling some of the most ambitious challenges in healthcare.

Growth : Professional development and leadership opportunities within a rapidly expanding tech-enabled care delivery organization.

Exposure : Gain hands-on experience in scaling a fast-growing healthcare technology company and directly interface with executives at the worlds leading healthcare organizations.

Compensation : Competitive salary and equity options.

Benefits : Competitive healthcare, vision, and dental, snacks and free lunch at the office.