Principal Product Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

We are looking for a Principal Product Manager with deep expertise in managing marketing technology solutions and ecosystems supporting F5's Marketing organization. In this critical role within F5's Digital Organization you will enable our mission to create a data-driven, agile, and scalable marketing technology ecosystem that drives demand generation, operational efficiency, and deliver impactful digital experiences.

As a Principal Product Manager, you will define and lead the vision, strategy, and execution for marketing platforms and tools-including Sanity.io, Marketo, and campaign enablement solutions. This role will support core marketing functions such as demand generation, campaign management, segmentation, event marketing, and lead lifecycle. You'll partner with stakeholders across web strategy, integrated marketing, product marketing, brand, engineering teams and x-digital teams like enterprise architecture, data and AI to deliver seamless, scalable, and user-centric marketing technology solutions.

This is a high-impact, cross-functional leadership role requiring deep marketing tech expertise, operational excellence, and strong stakeholder alignment.

Key Responsibilities :

Product Management Strategy and Execution :

• Define and own the long-term product vision and roadmap for digital technology supporting Marketing leading the Digital team's transformation to a product-led delivery model. Act as the owner of the primary digital tools and platforms used by Marketing and their connected ecosystems, such as CRM systems, marketing automation platforms, analytics, and partner solutions.
• Prioritize initiatives and lead the end-to-end product lifecycle for these platforms, from ideation and development to launch and optimization, ensuring they are reliable, scalable, and experience driven. Embed product-thinking across teams and refine processes to deliver value iteratively and rapidly
• Champion a customer-first approach in strategic planning and execution ensuring alignment with business goals and stakeholder expectations. Institutionalize agile, iterative product management methodologies to prioritize delivering value incrementally while staying aligned with long-term goals.

Transforming Customer and User Experiences :

Cross-Functional Collaboration :

Thought Leadership :

Qualifications & Skills :

Required :

Preferred :

Soft Skills :

#LI-TL2

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is : $161,600.00 - $242,400.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link : F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com)

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.