Public Relations and Social Media Manager Job at Philadelphia College of Osteopa

Public Relations and Social Media Manager

We are currently seeking to fill our Public Relations and Social Media Manager position at the South Georgia campus with a highly qualified and passionate individual.

Job Title : Public Relations and Social Media Manager

Department : Marketing and Communications

FLSA : Exempt

Location : Moultrie, GA

Position Summary :

The Public Relations / Social Media Manager understands the PCOM vision, goals and strategies and integrates these organizational values into their work in order to enhance the College's reputation and brand awareness. As the key public relations and social media professional on campus, this employee advises key stakeholders and the Marketing and Communications (MarCom) team on public relations issues and develops strategies to promote the campus, its programs, faculty and student body, through earned and owned media. This position works in a highly collaborative environment supporting PCOM South Georgia while reporting to the Associate Director of Social Media and the Assistant Director of News and Media Relations.

The Public Relations / Social Media Manager leads the management and content creation for PCOM South Georgia's social media platforms and contributes to broader College channels. Acting as the social voice of the Moultrie campus, this role develops engaging visual and written content aligned with institutional goals, supports enrollment and brand storytelling, monitors analytics using tools like Sprout Social, and adjusts strategies based on trends and performance. This role collaborates with cross-campus team members on larger campaigns, and partners with students and faculty for collaborative, campus-specific content. This position ensures timely, optimized content is produced across platforms and maintains an active, responsive, and professional social presence representing daily life at PCOM South Georgia.

In addition, this full-time employee works with the PR team, under the direction of the Assistant Director of News and Media Relations at PCOM Georgia, to proactively seek PR opportunities across the state of Georgia and the Southeast and promote the College across multiple platforms, which may include, but are not limited to local, regional and national media outlets; and owned media such as the College website, the president's podcast, the external newsletter and the alumni magazine.

This position is the primary contact for the South Georgia media and is available 24 / 7 to handle reporter inquiries, from expert requests to crisis responses. This position triages requests from the media, schedules interviews with the appropriate faculty member, staff member or administrator, and ensures those individuals are fully prepared through the development of backgrounders, key messaging, talking points and participation in media training sessions. This position also works with students to illuminate stories that convey the student experience at PCOM South Georgia.

ESSENTIAL SUTIES AND RESPONSIBLITIES :

PR :

• Develops and manages creative PR strategies and tactical programs to achieve College objectives and fulfill strategic plans as outlined by administration.
• Develops and maintains ongoing relationships with local and regional media to both pitch stories and to be a resource for them when experts are needed.
• Establishes new relationships with new media contacts.
• Writes and places press releases and media advisories to promote the osteopathic medicine doctoral program and the biomedical sciences master's program, along with developing programs, in addition to other PCOM programs, departments, research, and the accomplishments of faculty, staff and students.
• Engages in social listening and serves as the point person for crisis communications at PCOM South Georgia, and is available 24 / 7 to respond to reporter inquiries, both crisis responses and expert requests.
• Works closely with campus leadership, including the dean, the chief of campus operations, and program heads of various departments, counseling and advising them on public relations practices and strategies.
• Prepares PCOM South Georgia employees to respond to media requests through the development of backgrounders, key messaging, talking points and participation in media training sessions.
• Serves as a spokesperson for the College, as necessary.
• Develops and writes regular news stories and sources photos for the College website and media pitches.
• Works with the PR team to contribute to Link, Digest, College-wide infographics, podcasts, etc., which represent the PCOM South Georgia campus.
• Utilizes an earned media contact management system and newswires to place and track PR efforts.

Social :

Performs other related duties as assigned or requested

POSITION REQUIREMENTS

Education

Certifications, Licenses, Registrations

Experience

Required Skills

The referenced salary range is based on PCOM good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education / training and skill level. PCOM offers a total rewards package that supports our employees' health, life, career and retirement

PCOM prohibits discrimination on the basis of age, race, sex, color, gender, gender identity and expression, national origin, ethnicity, ancestry, sexual orientation, religion, creed, disability, genetic information, marital status, pregnancy, military and military veteran status or any other legally protected class status in all its programs, activities, and employment practices.