Associate Marketing Planning Manager - Deposits

Associate Marketing Planning Manager

The Associate Marketing Planning Manager serves as a key contributor & strategic advisor to the Consumer Deposit Products and Payments (CDPP) with a focus on Go-to-Market, Savings / CDs, Customer Onboarding & Servicing initiatives. The associate supports the development of marketing strategies that bring new banking products, services, and features to market. Additionally, in this role the associate is responsible for supporting customer engagement pod work overseeing campaign builds, execution, and deployments, while ensuring alignment with established procedures and controls. The associate manager actively participates in agile ceremonies, including sprint reviews to highlight key accomplishments and quarterly PI planning sessions to gain alignment on upcoming priorities while ensuring pod capacity.

The Associate Marketing Planning Manager is accountable for the campaign oversight and project management for multiple products or overall segment. As a driver of moderate to complex projects, the Associate Marketing Planner Manager works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the TD brand is protected and delivered in the customer experience.

Depth & Scope :

• Marketing advisor for a sub-set of a business, typically leading or contributing on projects of low to moderate scope and complexity
• Expert level professional role requiring in-depth knowledge / expertise in own domain / field of specialty and working knowledge of broader related areas
• Integrates the broader organizational context into advice and solutions within own area
• Understands the industry, competition and the factors that differentiate the organization
• Applies best practices to implement process, product or service improvements
• Acts as a subject matter expert within their own area of specialty or a resource for others
• Leads projects of moderately to complex risks and resource requirements; may lead end-to-end processes or functional programs
• Contributes to setting standards within area of expertise
• Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
• Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
• Impacts a range of functional programs and operations across own and related teams
• Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
• Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
• Works independently and guides others within area of expertise
• Identifies and leads problem resolution for complex issues at all levels

Education & Experience :

Preferred Skills :

Customer Accountabilities :

Shareholder Accountabilities :