Area Sales Manager

Job Title : Area Sales Manager

Location : Bronx, Queens, or Southern Upstate NY

Industry : Refrigerated Perishables (Dairy Preferred)

Travel : 90% Field-Based

Employment Type : Full-Time | Onsite / Field

About the Role

A leading refrigerated food manufacturer (perishables / dairy sector) is seeking an experienced Area Sales Manager to lead sales operations across key New York territories .

This role is heavily field-focused-immersed in retail stores, guiding sales teams, supporting merchandisers, and strengthening customer relationships.

The ideal candidate is a bilingual (English / Spanish) leader with strong experience managing teams in the perishable / CPG food industry.

Key Responsibilities 1. Strategic Leadership

Develop and execute region-specific sales strategies aligned with organizational goals.

Identify market opportunities through competitor analysis, customer insights, and territory performance.

Drive initiatives that increase market penetration and store-level impact.

2. Team Management

Lead, mentor, and evaluate a team of 6 Sales Representatives , along with Merchandisers and Sales Associates.

Conduct coaching sessions, ride-alongs, and ongoing training to enhance sales effectiveness.

Set clear performance expectations and maintain accountability across the team.

3. Sales Execution

Oversee daily sales activities, merchandising execution, product placement, and in-store visibility.

Manage pipelines, forecasting, and CRM updates to ensure accurate reporting and planning.

Ensure excellence in store-level execution for all promotions, new product launches, and resets.

4. Customer & Retail Engagement

Build and maintain strong relationships with retail partners, distributors, and key decision-makers.

Understand store-level challenges and collaborate with internal teams to resolve issues.

Act as the territory's primary point of contact for retail operations and merchandising needs.

5. Reporting & Analytics

Track and analyze key KPIs, sales trends, distribution gaps, and promotional performance.

Prepare weekly / monthly territory reports for senior leadership.

Use data insights to enhance team performance and territory strategy.

Required Qualifications

Experience managing teams of 8+ in the refrigerated perishables or dairy industry.

Fluency in both English and Spanish (mandatory).

Strong background in CPG field sales, route-based sales, merchandising, or retail operations.

Hands-on leadership style with a willingness to spend 90% of time in the field .

Strong analytical skills with experience in KPIs, forecasting, and CRM tools.

Excellent communication, coaching, and relationship-building abilities.

Compensation & Benefits

Base Salary : $70,000 $85,000 (based on experience)

Annual Bonus : Up to 10% (based on EBITDA + KPIs)

Benefits :

Medical, Dental, Vision, Life Insurance

401(k)

Paid holidays, vacation time, and sick leave

Vehicle Package : Car allowance + gas + tolls

Company Equipment : Mobile phone, laptop, tablet, and other peripherals

Who This Role Is Perfect For

Leaders with hands-on field sales experience in refrigerated perishables.

Bilingual sales professionals who excel in fast-paced retail environments.

Motivators who love coaching teams, being on the ground, and driving store-level success.