Digital Acquisition - Marketing Associate IV

Description

Position Summary

Credit One Bank is seeking a highly motivated and experienced Digital Acquisition Marketing Associate IV to play a key role in our digital growth strategy. This role will be responsible for optimizing the performance of our digital acquisition channels, with a specific focus on platforms like Credit Karma, Experian CreditMatch, Credit Sesame, and others. This position requires a strong analytical mindset, a deep understanding of the digital marketing landscape, and expertise in using advanced data science techniques to manage the acquisition funnel, execute A / B testing, and develop innovative targeting strategies, including the use of bureau and non-traditional data.

Summary of Essential Job Functions

• Conduct deep-dive analysis on new audience segments and targeting strategies to identify and capitalize on growth opportunities, utilizing advanced data science strategies.
• Manage the full customer acquisition funnel, from initial impression to application completion, to identify friction points and optimize conversion rates.
• Collaborate with cross-functional teams to align on business objectives and execute data-driven strategies.
• Monitor key performance indicators (KPIs) and provide regular reporting to leadership, highlighting performance trends and delivering actionable insights derived from data analysis.
• Manage relationships with data SMEs at key aggregator partners, identifying new opportunities for partnership expansion and program optimization.
• Benchmark Credit One Bank's acquisition performance against industry competitors to identify areas for improvement.
• Stay up-to-date with digital marketing trends, technology, and industry best practices, including advancements in data science and machine learning, to ensure Credit One Bank maintains a competitive advantage.

Position Requirements

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.