Reports to : VP of Growth & Partnerships + CEO
Location : Remote (Canada or the United States)
We're is looking for a Senior Marketing Manager to own and drive the marketing strategy. In this role, you’ll shape the voice and presence of a fast-growing fintech company, scale brand awareness, generate demand, and directly impact revenue growth.
What You’ll Do
- Lead and execute the full-funnel marketing strategy across digital, content, paid, email, SEO / SEM, social, and PR
- Build and launch integrated campaigns that generate qualified leads and drive pipeline growth
- Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting
- Manage HubSpot with precision, ensuring clean attribution, data accuracy, and actionable reporting
- Define and evolve brand positioning, messaging, and visual identity for consistency and impact
- Oversee creation of high-value content (webinars, case studies, blogs, videos, social)
- Lead external communications, from media outreach to thought leadership initiatives
- Manage and grow a network of freelancers, contractors, and agencies
- Partner with Sales, Product, and Leadership to align marketing with company strategy
- Collaborate with design and development teams to optimize website and landing pages for conversion
Requirements
What Makes You Successful
Strategic + Hands-On : You think like a CMO but love rolling up your sleevesCreative + Analytical : You blend storytelling with data-driven decision makingCollaborative Leader : You thrive in cross-functional environments and manage partners with easeMarket-Savvy : You understand small business owners and the challenges they faceProactive + Fast-Moving : You take ownership, prioritize clarity, and execute with urgencyWhat Gets You to the Top of the List
5+ years of experience in marketing, ideally in B2B SaaS, fintech, or professional servicesProven success leading integrated campaigns from strategy through executionHubSpot expertise (required) plus experience with Google Analytics and paid ad platformsExperience managing freelancers, vendors, or small teamsStrong written and verbal communication skills with the ability to sell ideas internally and externallyBonus : Knowledge of bookkeeping, accounting, or financial servicesBenefits
What You’ll Get
Competitive pay : $80,000-$120,000 base salary + performance bonus (Approx. CAD $110,000 – CAD$165,000)Flexibility : Fully remote workplace, flexible hours, unlimited PTO (after 1 year), and company-paid holidaysBenefits (U.S Employees) : Comprehensive medical, dental, and vision coverage; 401(K) with employer match after 1 yearFamily Support : Paid parental leave and job security for all new parents (moms, dads, adoptive, foster)Culture : Collaborative team, virtual events, and a company that promotes from withinGrowth : Career pathing, advancement opportunities, and the chance to make a measurable impact