Senior Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Senior Manager responsible for developing and executing marketing strategies to enhance customer engagement and revenue.

Key Responsibilities

Develop and execute comprehensive lifecycle marketing strategies across the customer journey

Regularly report on program performance and identify areas for improvement

Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives

Required Qualifications

7+ years of experience in lifecycle marketing or CRM marketing

1-2 years of team management experience

Bachelor's degree in marketing, business, or related field; MBA preferred

Strong understanding of customer behavior and segmentation

Experience with lifecycle marketing tools and A / B testing