Senior Product Marketing Manager
We're looking for a hands-on Senior Product Marketing Manager to join our marketing team and drive product positioning, sales enablement, and go-to-market execution for Taktile's AI-native decisioning platform. This is a senior individual contributor role reporting directly to our Head of Marketing. You'll be our bridge between product innovation and market success, working closely with customers, sales, and product teams to ensure our solutions resonate in the market and drive revenue growth.
Drive Customer-Centric Messaging
- Spend significant time analyzing sales calls and customer conversations to understand buyer perspectives
- Transform technical features into clear value propositions for risk, fraud, and credit leaders
- Create compelling one-pagers, solution briefs, and product pages on our website that drive pipeline
- Develop positioning that differentiates us from startup competitors and legacy players
Enable Sales Success
Create sales tools based on what actually wins dealsBuild playbooks that accelerate deal velocity and improve win ratesLead Product Launches
Drive go-to-market strategy for new AI agents and decisioning capabilitiesCoordinate cross-functional teams to ensure successful market adoptionMeasure and optimize launch impact on pipeline and revenueIdentify expansion opportunities based on customer success patternsShape Market Strategy
Support analyst relations with Gartner and ForresterContribute to thought leadership on AI in financial decisioningGather competitive intelligence and maintain battlecardsPartner with content marketing on strategic initiativesWhat You'll Need
5+ years in B2B product marketing, GTM strategy, or management consultingTrack record of driving measurable revenue impact through marketing initiativesExperience with complex enterprise sales cycles in financial services, fintech, or B2B SaaSProven ability to translate technical products into business valueCritical Skills
Exceptional writing skills with ability to simplify complex conceptsStrong analytical mindset with focus on data-driven decision makingNatural curiosity and customer empathyExcellent project management and stakeholder collaborationNice to Have
Experience with risk decisioning, fraud prevention, or credit underwritingBackground at both startups and scale-upsTechnical understanding of AI / ML conceptsNetwork within financial services or fintech