Product Marketing Lead - Self-Service SaaS

TransPerfect is seeking a Product Marketing Lead to drive the positioning, go-to-market strategy, and demand generation efforts for our self-service suite of GlobalLink products , including GlobalLink Web, Share, Scribe, and Strings. These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations globally.

This role is focused on acquisition, conversion, and retention across our ecommerce and product-led growth channels. You will oversee marketing strategy for individual products and the self-service portfolio as a whole, with a focus on driving subscription growth, upsell adoption across service tiers , and integrated GTM execution.

This is a highly visible, hands-on leadership role that blends strategic thinking with executional excellence across content, performance marketing, product storytelling, and lifecycle optimization.

Key Responsibilities

Product Positioning and Messaging

• Develop and refine messaging and value propositions for each self-service solution and the broader product family.
• Craft compelling, conversion-oriented copy for product pages, onboarding flows, emails, and ad campaigns.
• Tailor messaging by audience segment, persona, use case, and service tier (free, basic, pro, enterprise).
• Ensure consistency across digital, product, and campaign touchpoints.

Go-to-Market Strategy and Launch Execution

Demand Generation and Funnel Optimization

Subscription Growth and Tiered Upsell Strategy

Market Research and Competitive Intelligence

Why This Role Matters

GlobalLink's self-service tools are the front door for a growing percentage of our user base. This role shapes how these products are discovered, evaluated, adopted, and expanded-all through scalable, ecommerce-friendly strategies. Your work will help us reduce friction in the buying process, drive higher lifetime value per user, and create a high-converting marketing engine to support TransPerfect's global scale.