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Director, National Sales

Director, National Sales

Accelerate HCLos Angeles, CA, United States
3 days ago
Job type
  • Full-time
Job description

Job Summary

The Director, National Sales will be an expert in selling Out-Of-Home media and integrated sponsorships directly to national agencies, buying services, and new or existing clients. Your work will encompass selling the company's industry-leading portfolio of assets and capabilities. You will have the unique position of representing the largest suite of Airport assets in North America. This is a rare opportunity to join a National Sales team as a marketer of not only short-term campaigns, but also exclusive, multi-year partnerships in top B2B and B2C categories.

Job Responsibilities

  • Develop scalable solutions for clients to optimize their advertising expenditures and maximize the use of products (e.g., Primarily Airport Digital and Static assets, but also Traditional Outdoor, Commuter Rail, Programmatic DOOH, and Mobile), including innovation opportunities with Product teams.
  • Make cold calls and connect with "C" Level clients through phone, email and networking strategies.
  • Generate sufficient outreach to obtain meetings with existing and new clients every week
  • Conduct Customer Needs Assessments (CNAs) resulting in insights and opportunities that lead to proposal submission
  • Ensure customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance staff.
  • Generate plans to define business strategies and tactics, and support clients with advertising programs deploying all our Radar suite of capabilities.
  • Exceed revenue growth targets, on an annual basis for key verticals.
  • Identify incremental opportunities with existing customers and verticals. Grow accounts within agency assignments.
  • Identify new relationships with existing and new customers, coordinate coverage with other corporate teams nationally and locally.
  • Navigating senior level client leads to secure business meetings.
  • Leverage tools and resources to discover and connect with qualified prospects more effectively.
  • Utilize CRM system and manage sales pipeline to provide visibility to colleagues and management.
  • Conduct Customer Needs Assessments (CNAs) resulting in insights that lead to proposal opportunities.
  • Other projects and opportunities as assigned.

Job Qualifications

Education

  • Bachelor's degree or equivalent combination of education, training, experience, or military experience required.
  • Work Experience

  • Four (4) + years of progressive sales experience and success using consultative, customer needs analysis methods.
  • Out of Home / Digital OOH media sales experience preferred.
  • Skills

  • Proven ability to consistently generate new business from 'scratch' identifying qualified prospects, securing meetings, conducting effective CNAs, uncovering opportunities, and shepherding them through closing and on to renewal.
  • Demonstrated track record of success selling business-to-business (B2B) products / services to enterprise marketing leaders and senior executives.
  • Proficient in Microsoft Office applications (i.e., Word, Excel, Outlook, and PowerPoint) and social media platforms.
  • Competencies

  • Account Management : Building long-term, value-based relationships with accounts, developing business and maximizing the revenue they generate while reducing the time and costs in managing them
  • Fostering Communication : Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets message across.
  • Market, Industry, and Competitive Knowledge : Applying an understanding of the buyer's persona and journey, the economic, cultural, and business environment, including competitive and customer behavioral trends, to position the organization for success.
  • Planning and Organizing : Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
  • Presentation Skills : Effective presentation skills inside and outside an organization; commands attention and can manage group process during the presentation.
  • Strategic Sales Planning : Identifying and developing business opportunities that are consistent with the long-term strategic plans of the organization.
  • Physical Demands

    The demands described below are representative of those that must be met by an employee to successfully to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Employee must have the ability to sit and / or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands.
  • Employee must have the ability to lift and move items up to fifteen pounds.
  • Employee must have the ability to see written documents and computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment.
  • Other Requirements

  • Able to travel outside of the office 50% of the time for client meetings, corporate meetings, and industry events.
  • Has a valid driver's license.
  • Access to a reliable vehicle.
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