Director, Digital Product Design

Overview

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members. We believe time outside is fundamental to a life well lived, and as a member of the User Experience team, you’ll contribute to REI’s mission to connect every person to the power of the outdoors and engage them in the fight to protect it.

Our designers strive to deliver customer-centric experiences that are inspiring, inclusive, human, purposeful & trustworthy.

REI is looking for a Director, Digital Product Design with strong design, communication, and leadership skills. In this role, you will lead and manage User Experience (product / platform), Content Design and Research teams for web, mobile web, and our iOS and Android Apps to ensure our products and features are valuable for our customers, employees, communities, and business. As a key strategic leader, you will partner closely with cross-functional partners to prioritize digital-first customer centric outcomes within the customer journey, create a compelling vision, and drive initiatives across multiple departments. This role will also lead the Digital Product Design community of practice at REI.

The ideal candidate will be a well-rounded Digital Product Design leader who can foster a culture of continuous learning and experimentation through product analytics, qualitative research, problem framing, opportunity mapping and test & learn experimentation.

As a key digital leader, you'll work closely with senior cross-functional partners to elevate design thinking across the co-op and industry. You'll identify and measure new opportunities for inspiration, expertise, and curation differentiation within our member and non-member experiences.

Candidates will be experienced in advocating human-centered design, testing business assumptions, mitigating risks and driving evidence-informed decision-making across their organization.

Responsibilities and Qualifications

Leading the Way (team leadership, coaching and development responsibilities for this “manager of staff”)

• Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
• Supports the implementation of company programs, procedures, methods and practices to promote REI key messages.
• Challenges and inspires employees to achieve business results.
• Ensures employees adhere to legal and operational compliance requirements.
• Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
• Conducts and ensures the completion of performance reviews.
• Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results.
• Establishes and maintains visibility within the department.
• Monitors operational statistics, reports trends, variances and issues, and takes appropriate action.

Your Planning & Navigating Requirements (the plans the job is responsible for creating and executing, and how the job ensures they are implemented)

Required Skills & Experience

Preferred Qualifications

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization . We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including : your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$161,300.00 - $274,400.00 per year

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