Associate Director, Consumer Marketing

Associate Director, Consumer Marketing

Reporting to the Senior Director, Consumer Marketing, the Associate Director, Consumer Marketing is responsible for developing and executing consumer marketing strategies for an upcoming launch brand. This role will focus heavily on digital innovation and omnichannel engagement to drive awareness and education. The ideal candidate will bring a strong digital-first mindset, deep understanding of patient journeys, and experience navigating the regulatory landscape of pharmaceutical marketing.

Responsibilities

• Develop and execute consumer marketing strategies aligned with brand goals and consumer needs.
• Execute omnichannel campaigns across digital, TV, social, print, and in-office media to reach broad and diverse consumer populations.
• Evaluate campaign performance across media and digital channels, deriving insights and optimizing campaigns.
• Utilize analytics tools to track and analyze the performance of digital marketing campaigns.
• Communicate data insights in a clear and impactful manner to diverse stakeholders.
• Manage and collaborate with media and creative agencies to deliver high-quality, on-brand, and timely deliverables.
• Ensure all digital and social media activities comply with industry regulations and company policies.
• Collaborate with legal and regulatory teams to review and approve digital content.

Minimum Job Requirements

Qualifications

Competencies

Other Requirements

EEO

Shionogi Inc. is an equal opportunity employer supporting individuals with disabilities and veterans. All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law. It is the policy of Shionogi Inc. to undertake affirmative action for protected veterans and individuals with disabilities in compliance with all federal, state, and local requirements to recruit a diverse pool of protected veteran and individuals with disabilities applicants and to ensure that our employment practices are, in fact, non-discriminatory.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request accommodations by calling 973-307-3550 or by sending an email to ShionogiHR@shionogi.com.