AVP, Digital Marketing Strategy | Hybrid

At Allianz Life, we are driven by our mission - we secure your future - and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting equality in our communities.

What you do :

The AVP Digital Marketing Strategy leads the development and execution of the organization's Digital Marketing strategy to support business growth. Overseeing a team of 40+ individuals, this role owns and implements content strategy for the company websites while continuously improving customer experience and operational performance through integration of marketing technologies and process optimization. Working in close partnership with peers in marketing & strategy, and cross-functional product, distribution, technology and operations partners, this leader plays a critical role in elevating the strategic impact of marketing on business outcomes.

Digital Marketing :

• Develop and implement a strategy for website content management and engagement, including editorial planning, prioritization, governance, and deployment, striving to achieve a best-in-class experience across all digital touchpoints.
• Champion and apply user-centered design principles to ensure a seamless, scalable and engaging experience across public and secure websites, accounting for our multi-line business and multi-channel distribution network.
• Ensure public and secure sites are positioned and managed as a core marketing channel, fully integrated with omni-channel marketing programs, and optimized for fin pro acquisition and retention strategies.
• Leverage resources, best practices, and emerging capabilities from GSMD, Allianz Services, and other relevant global Allianz partners that will further advance our digital marketing discipline, ensure seamless incorporation of analytics and foster a culture of data-driven insights and decision making.

Martech Strategy :

Marketing Operations and Process Optimization :

Leadership and Team Development :

Utilization of artificial intelligence tools and resources (e.g. generative AI)

What you bring :

Job posting range : $230,000-260,000

Note the job posting range is exclusive of company benefits or other compensation. This role is also eligible for an annual incentive program. If you are hired, your final base salary will be determined based on factors such as geographic location, experience, skills, competencies, and / or education. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.

What we offer :

At Allianz Life, we're proud to provide a benefits package that supports the True Balance of our employees and their families. We offer : a choice of comprehensive medical, dental and vision plan options, flexible spending and health savings accounts, tuition reimbursement, student loan retirement program, generous annual paid leave, an outstanding 401(k) company match, and life insurance. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that is fair, caring, and inclusive. Our generous benefits, campus amenities and inclusive, engaged culture are among the many reasons we're routinely recognized as a top workplace employer. For additional information regarding What It's Like To Work Here | Allianz Life .

85482 | Marketing & Design | Management | Allianz US Life | Full-Time | Permanent

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Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. At Allianz, we stand for unity : we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust. We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.