Programmatic Marketing Analyst

Programmatic Marketing Analyst

This position is based in the Charlotte, NC area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. Additionally, this position does not offer visa sponsorship.

The Position

As a Programmatic Marketing Analyst, you will support the execution of online display and native advertising campaigns for LendingTree loan and banking products. You will leverage both auction-based programmatic media buying platforms and direct publisher partnerships, working under the direction of a Programmatic Manager. You will be a member of a Programmatic Marketing team within the Marketing department.

Responsibilities

• Manages daily media campaign spend, optimizes auction bid strategies, and monitor P&L across various platforms and publishers to achieve marketing objectives focused on online lead generation.
• Supports campaign performance by assisting with strategic launches and ongoing optimizations, using data-driven insights to inform audience segmentation, geo-targeting, dayparting, and publisher selection.
• Assists with identifying and testing new advertising platforms, evaluates emerging audience opportunities, and leads ongoing conversion funnel optimization through iterative creative and landing page testing.
• Compile and organize campaign performance reports. Support communication of findings and strategic insights to cross-functional marketing and product teams.
• Analyzes large data sets to uncover trends, patterns, and form hypotheses. Iterates on these hypotheses to develop and implement new tests and optimizations.
• Collaborates closely with partners to brainstorm new opportunities, secure appropriate support, and stay informed about product releases, new features, and inventory opportunities.

Qualifications

Company

LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

Culture

We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").

Come work with us!

Eligible for annual performance bonus

Medical, dental, vision insurance and 401(k) matching

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status