Brand Marketing Manager

Instawork’s vision is to create economic opportunities for local businesses and skilled hourly workers in communities around the world. With an AI-first approach, we’re supercharging the leading online labor marketplace and looking for exceptional talent to help us build the future of hourly work. Backed by world-class investors like Benchmark, Spark Capital, Craft Ventures, Greylock, Y Combinator, and more, we want you to help us continue to scale quickly and make an even greater impact.

We're seeking a dynamic Brand Marketing Manager to lead our brand awareness marketing efforts across digital and traditional channels. This role is perfect for a strategic marketer who thrives in a fast-paced environment and can seamlessly blend brand strategy with hands-on execution.

Who You Are :

3+ years of experience in brand marketing or digital marketing

Proven experience with paid social advertising (Meta, TikTok, LinkedIn)

Hands-on experience with YouTube marketing and connected TV platforms

Strong project management skills with experience coordinating creative teams

Proficiency in a marketing automation system

Experience developing and executing brand strategy

Content marketing experience and strategic thinking

Strong analytical skills and comfort with performance metrics

What You'll Do :

Digital Marketing & Paid Media

Plan, execute, and optimize paid social campaigns across Meta, TikTok, and LinkedIn

Manage YouTube marketing initiatives and connected TV advertising campaigns

Monitor campaign performance and provide data-driven recommendations for optimization

Creative Project Management

Coordinate creative projects with our internal design team

Manage external creative resources through Upwork and other freelance platforms

Ensure brand consistency across all creative assets and touchpoints

Brand Strategy & Content

Drive overall brand strategy development and implementation

Develop and execute content marketing strategies that align with brand objectives

Create compelling brand narratives across multiple channels and formats

Technical & Platform Management

Utilize HubSpot and Salesforce for campaign tracking and email management

Work within Webflow for website updates and landing page creation

Maintain brand presence across all digital platforms

Nice-to-Have Qualifications :

Experience with billboard and out-of-home (OOH) advertising

Webflow proficiency for website management

Experience managing freelance creative talent

For CA Based Applicants :

Location : San Francisco, CA (5 days a week in office)

Employment Type : 6 month Contract

Pay : $55 to $65 per hour depending on experience

Our Values

Empathy, Trust & Candor

Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.

We put ourselves in the shoes of our colleagues and customers and don’t shy away from uncomfortable conversations, instead building trust through honest and direct feedback.

Bias for Action

We practice high-velocity decision-making, clear-eyed that we often operate with incomplete information. Growing quickly means it’s OK to be wrong, so long as we learn from our mistakes and course correct!

Always Be Learning

We’re a curious bunch, and with AI transforming our workplace we encourage everyone to learn from each other, compounding our knowledge and experience to help us change an entire industry.

Act Like an Owner

We work long, hard, and smart, building products that delight our users and drive growth. Your ability to impact Instawork is limited only by your courage and conviction, not your job description.

About Instawork

Founded in 2015,Instawork is the nation’s leading online labor marketplace for food services, hospitality, light industry, and logistics, connecting more than 7M skilled workers with local restaurants, hotels, warehouses, stadiums, and more. Our AI-powered platform serves thousands of businesses across more than 50 major markets in the United States and Canada. We're not just helping fill shifts, we're supporting local economies—and we're just getting started!

Instawork has been featured by CBS News, The Wall Street Journal, The Washington Post, and the Associated Press. Forbes included us on their Next Billion Dollar Startups list; RetailTech Breakthrough named us Workforce Hiring Solution of the Year for 2025; and Inc. 5000 recognized us as one of the country's top 10% fastest-growing companies two years in a row. But what matters most is our impact. We're solving real problems for real people, and we’re doing it at scale.

Join our team to help us build something that matters! We’re looking for superstars who want to help us shape the future of work. With hubs in San Francisco, Bangalore, and Chicago, city offices in New York, Phoenix, and Singapore, we're back to working together in-person five days a week because we believe the best ideas happen when great people collaborate face-to-face. We also value diverse perspectives and encourage applications from candidates of all backgrounds.

Ready to make an impact? Learn more at www.instawork.com / about .

Accepted file types : pdf, doc, docx, txt, rtf

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Are you 18 years of age or older?

• Select...

Are you authorized to work in the US?

Will you now or in the future require Visa Sponsorship?

LinkedIn Profile

Are you okay with this role being contracted for 6 months?

Are you open to a onsite working model in which you would come into the office 5 days a week?

#J-18808-Ljbffr