Creative Director (Atlanta)

Company Description

Superline Wholesale is one of the fastest-growing apparel distributors in the U.S., supplying premium blanks and fashion-forward essentials to emerging brands, retailers, and creators nationwide. Based in Atlanta, Superline connects culture and commercepowering the next generation of fashion brands through product, media, and storytelling.

Role Description

Were looking for a

Creative Director (Product & Visuals)

to lead the creative direction and visual storytelling behind the products we sell.

This is a

hands-on, on-site contract role

responsible for creating consistent, high-quality product photography, lifestyle visuals, and short-form video narratives that bring our product catalog to life. Youll work closely with our marketing and operations teams to ensure that every blank, fabric, and fit is captured in a way that speaks to our community of brand owners and designers.

Key Responsibilities

Product Photography

Capture high-quality, studio-style product images for website listings and weekly drops.

Ensure consistent lighting, framing, and color accuracy across all SKUs.

Manage shoot schedules and digital asset organization.

Lifestyle Visuals & Brand Storytelling

Develop lifestyle campaigns and creative concepts to showcase products in real-world or styled settings.

Lead shoots (both photo and video) featuring models, flat lays, and environments that align with the Superline aesthetic.

Create short-form product storytelling content for web and social (e.g. reels, lookbooks, behind-the-scenes clips).

Creative Direction & Collaboration

Maintain and evolve the visual identity for Superlines product division.

Collaborate cross-functionally with the e-commerce, media, and marketing teams to ensure alignment on creative goals.

Develop creative briefs, shot lists, and narrative directions for each campaign or drop.

Qualifications

35 years of experience in creative direction, content production, or product photography.

Strong understanding of apparel, fabric, and streetwear aesthetics.

Proficiency with camera operation, studio lighting, and Adobe Creative Suite (Photoshop, Lightroom, Premiere, etc.).

Proven ability to plan, shoot, and edit visuals that drive engagement and sales.

Excellent sense of storytelling, composition, and brand identity.

Highly organized and able to manage multiple projects simultaneously.

Must be based in Atlanta and available on-site daily.

Why Superline

This role offers the opportunity to shape how one of the most influential wholesale brands in the apparel space presents itself to the world. Youll have creative control over the look and feel of Superlines visual output, with the ability to tell authentic stories that inspire thousands of emerging brands.